Mobile commerce: On the move
Do we see a few raised eyebrows out there? What about security issues, you ask! Or customer convenience!
Well, don’t hold back the bubbly, because the tech mandarins have already got this one sorted. All it takes is a simple registration process and the generation of a one-time password, and users are pretty much on their way. Transactions are protected at many levels – the one time password for each transaction thwarts the best efforts of identity thieves, the limits on transaction value and frequency prevent misuse and for the habitual phone losers – well, the mPIN authentication comes to their rescue. The best part is that users can link all their accounts to a single mobile phone.
What’s more, mCommerce can be made device agnostic, thanks to some pretty nifty middleware that optimises every mobile transaction within its specific operating context – so every user gets to enjoy the best experience that his or her phone is capable of delivering.
This is a win-win scenario if any, since it’s not just the consumers who benefit. Apart from cornering greater revenues, banks and other service providers can send out their promotional messages to their customers’ phones, spending a fraction of the time and cost it would take on mainstream media.
So, progressive banks can begin dialing in right away…
Well, don’t hold back the bubbly, because the tech mandarins have already got this one sorted. All it takes is a simple registration process and the generation of a one-time password, and users are pretty much on their way. Transactions are protected at many levels – the one time password for each transaction thwarts the best efforts of identity thieves, the limits on transaction value and frequency prevent misuse and for the habitual phone losers – well, the mPIN authentication comes to their rescue. The best part is that users can link all their accounts to a single mobile phone.
What’s more, mCommerce can be made device agnostic, thanks to some pretty nifty middleware that optimises every mobile transaction within its specific operating context – so every user gets to enjoy the best experience that his or her phone is capable of delivering.
This is a win-win scenario if any, since it’s not just the consumers who benefit. Apart from cornering greater revenues, banks and other service providers can send out their promotional messages to their customers’ phones, spending a fraction of the time and cost it would take on mainstream media.
So, progressive banks can begin dialing in right away…
