Exactly, why are bankers investing in innovation?
That being said, what is evident is an increased emphasis on customer-focused innovation. Banks have a particular interest in the question of how to deliver a better and more consistent customer experience. The report states that it is the combination of product, channel, process and customer relationship management innovation, together with other innovative changes to the business model, which will drive the improvement in customer experience. There are several cases in the report which illustrate this.
BBVA, Spain has set "innovation as the engine of progress" as 1 of its 7 corporate principles. There is a specific department for innovation and development which promotes and facilitates innovation within the group by helping all business units to incorporate innovation in their activities. They look at innovation from 3 angles: innovation in business; technological innovation; and innovation in the form of business models that exploit opportunities to increase customer loyalty or penetrate new segments.
"Focus on the continuity of technological innovation" forms a key pillar of the strategy at Garanti Bank, Turkey. The bank emphasises the importance of taking a customer-centric approach. Unusually for a bank, Garanti has invested heavily in its "research & development" activities. In 2009 the total was 59 new products, to reach a total of 373 products available by the end of the year.
First National Bank, South Africa has established innovation as a strategic priority and highlights the importance of the bank's culture of entrepreneurialism and innovation. FNB has begun to rollout a lower cost and more flexible branch model, EasyPlan, which will increase its branch presence and counter the threat from competitors. FNB also launched the highly flexible eWallet product in November 2009 enabling customers to instantly send money to any South African resident with a mobile phone.
Bankinter, Turkish Economy Bank, Capitec Bank, Equity Bank and Noor Islamic Bank are few other banks which have taken significant steps in institutionalizing innovation in their organizations.
You can access a free copy of the complete report on "Innovation in Retail Banking", 2010 here. The report details the Infosys-EFMA survey findings and shares successful innovation case studies

