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November 13, 2013

Internationally Accepted Graphical Symbols and Codes for Financial Products and Services

Posted by Jaya Sudha Mahajanam (View Profile | View All Posts) at 6:22 AM

An article on "Brain Mapping" that I read recently had some interesting insights on the working of our brain. A study at 3M Corporation concluded that we process visuals 60,000 times faster than text. Words are processed by our short-term memory, which retains only about 7 bits of information. On the other hand, images remain indelibly in our long-term memory. This probably explains the use of symbols worldwide to convey information related to a variety of subjects, like, vegetarian/non-vegetarian food, recyclable/one-time use plastics, parking/no parking areas, entry/exit symbols, emergency exits, fire alarms, hospitals etc.

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November 20, 2012

Green, the new black

Posted by Jaya Sudha Mahajanam (View Profile | View All Posts) at 2:44 PM

Jaya_Mahajanam.jpg

Since it burst into our collective conscience in the sixties, modern environmentalism has become an increasingly dominant motif in policy parlance. For businesses this translates into the need to make green integral to business strategy rather than managing it as an incidental or tactical activity. 


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