Posted by Ritesh Andley (View Profile | View All Posts) at 7:50 AM
Youth, like women, is fast emerging as a key focus area for the banks. I have spoken about this in my previous blog "Niche banking services: It's the icing that matters" as well. Banks have identified 2 key factors for which, it is important to acquire these young users and acquire them soon.
Continue reading "Banking the next generation: How engaging is your platform" »
Posted by Ritesh Andley (View Profile | View All Posts) at 4:43 AM
For years together, any product innovation in the banking world was focused around same or similar segment of customers. A significant shift in the target segment for financial services was brought about by the advent of mobile money in the developing world, about a decade back. Telcos used mobile wallets to target a segment of users, hitherto considered as an unviable segment by the traditional banking industry. Nevertheless, the user segment targeted by wallet services bring in inherent roadblocks like choice of UI, distribution channel, customer education etc.
Continue reading "Niche services in banking - It's the icing that matters" »