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December 5, 2013

Creating Content in the New Banking Scenario

Posted by Sunita Shelar (View Profile | View All Posts) at 6:21 AM

In our last post, we established that content should be created once and repurposed to suit multiple needs.

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October 8, 2013

Need for a Unified Content Strategy in the Changing Banking Scenario

Posted by Sunita Shelar (View Profile | View All Posts) at 7:00 AM

Content Strategy.jpg

A pronounced shift in the banking scene, from brick and mortar edifices to virtual spaces, begs the remark, "Banks are dead, banking is alive." Giant strides in technology have brought about a sea change in the way banks function today, with on-the-move, push-of-a-button transactions across geographies and time zones, customer service sans human interactions, and all of this available 24x7x365. Another positive offshoot of this trend is that banks today cater to the literacy-challenged unbanked masses with basic banking services and simultaneously attract high net worth individuals and corporate houses with privileged, elitist offerings, with equal ease.

Continue reading "Need for a Unified Content Strategy in the Changing Banking Scenario" »

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