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April 08, 2009

A walk down the mall…and a lesson in banking!

The popular clothes retail chain, at my favourite mall wore a sign some weeks ago that screamed “What if the party is over…you still have the party-wear!!!!” It advertises their new scheme that allows customers to buy ‘essential’ clothing, and earn points they can redeem for the fancier stuff. Perfectly appealing to the recession-hit shopper, who can now enjoy ‘guilt-free’ wardrobe building, even as she apparently shops for essential wear. A great way to get rid of stocks that could go cold, as well! And all this achieved because of the chain’s ability to respond to change, quickly…relevantly.

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February 12, 2009

Banks can do as the bookstore downtown does!

They take my book order over the phone, pack the stuff up and let me pick up my shopping, on the run, from their store. Some weekends I browse through their store…can’t make up my mind to really buy something but end up placing my order through their online store after I’ve read a couple more reviews. Other times I’m visiting their online store, but dial them out to check if there’ll be discounts on the title during their annual sale, and then decide if I want to buy the book. It seems to me a great idea that I can interact with my favourite bookstore over any channel or combination of channels that I choose, and enjoy the same friendly experience. Something that banks can do as well…and with greater success too!

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January 21, 2009

Profits are virtually out there!

There’s this joke someone cracked the other day. A young banker decided to get his first tailor made suit. He went in for his first fitting, put on the suit and preened himself in front of the mirror. Reaching down to put his hands in the pockets, to his surprise he noticed that there were no pockets. He mentioned this to the tailor who asked him, "Didn't you tell me you were a banker?" The young man answered, "Yes, I did." To this the tailor said, "Who ever heard of a banker with his hands in his own pockets?"

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