They take my book order over the phone, pack the stuff up and let me pick up my shopping, on the run, from their store. Some weekends I browse through their store…can’t make up my mind to really buy something but end up placing my order through their online store after I’ve read a couple more reviews. Other times I’m visiting their online store, but dial them out to check if there’ll be discounts on the title during their annual sale, and then decide if I want to buy the book. It seems to me a great idea that I can interact with my favourite bookstore over any channel or combination of channels that I choose, and enjoy the same friendly experience. Something that banks can do as well…and with greater success too!
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