The best of times, the worst of times
It doesn’t need an opinion poll to concur on the kind of times we are living in today. Amidst a new vocabulary where A stands for Assets, B for Bailout, C for Crisis and D for Depression- there is sense of déjà vu that we have seen it all. Amidst confused reports of whether we are at the beginning of the crisis, in the midst of it or at the tail-end, every morning continues to deliver bad news, as predictably as the rising sun.
What does this mean for IT service providers? Is this a time to sit back, blame it on the bad times and hope the good times will return (while taking a well earned break)? Or is this an opportunity is disguise – an opportunity to recoup, reinvent and rebuild? The following areas stand out as potential opportunities for service providers.
Improving Predictability for customers - Predictability of top line, predictability of spend and predictability of risks are on top of the priority list for most clients. Service providers couldn’t have asked for a better time to convert legacy engagement models into predictable transaction/ outcome based models that result in win-win solutions for both parties.
A dollar saved (for the client) is a dollar earned (for the service provider) – At a time when every dollar counts, service providers will gain a lot of trust and brownie points (not to mention some valuable revenue) by providing quick value adds that expedite the cost reduction initiatives of the client. “Quick win” ideas with a self sustaining business case - will only be too hard to resist.
Flattening clients operations to suit a flat world – While adapting operations to a “flat world” always seemed like a great idea, the heady pace of things just didn’t allow some customers to do so. Service providers now have the opportunity to work with clients in helping them remodel their business and operations to suit the flat world.
Working with Clients offshore centers – Clients with offshore centers in locations like India are increasingly faced with the necessity of increasing the quantum, breadth and depth of work being done at their centers. Service providers with an existing relationship with the client (and larger scale and set of mature offerings) have an opportunity to work with clients towards possible “win win” outcomes in this scenario.
Enhancing human capital – Slowdowns can be a great time to add sheen to the skills of the workforce. This can be done through deepening existing competencies, bi-skilling employees or building a niche workforce/practice with special skills.
Building Competitive differentiation in Delivery – With a never-before pressure on unit rates, service providers should focus their efforts on usage of tools, improving productivity, benchmarking with the best and try to win by value than by rates. Value Articulation should become the mantra of every Service provider. Newer ways of collaboration can help cut down onsite ratios while usage of newer concepts like Mashups will help crunch cycle time – a vital differentiator in today’s scenario. This is also a time to look at successful models from other industries and apply a few best practices to the software world. Increased efforts on IP creation will also help providers break away from the pack.
Moving Crowd-sourcing from lip service to action – Now that service providers have the time and a few extra hands to help, this could be a great time to bring back some of those long lost ideas. Tapping the collective efforts of the workforce will help providers A) Be ready with that next killer idea/product/platform when the time is ripe, as well as B) Work on solutions that have critical relevance in today’s times (example –Risk and compliance). Some of these investments can perhaps be structured as gainshare models and offered to customers.
Consolidate, Consolidate, Consolidate –Service providers will need to continue to look at options for getting more out of less. Usage of every resource – be it space, computing equipment etc has to be questioned and newer models should emerge on how to break the 1 space and 1 desktop for every employee and 1 server for every project paradigm. Trends like Virtualization will have to be more closely looked at. This is also a time to relook at traditional Knowledge Management techniques and evaluate how to improve reuse.
Last but not the least - Engaging Employees – Notwithstanding the efforts to bring in non-linearity of revenues, service providers performance will continue to remain dependent on the commitment, quality and passion of their talent pool. This is a great time for managers to invest any extra time on hand to engage employees through creative means, seek their collective mindshare and go the extra mile for all initiatives listed above.
To quote Andrew Grove - We are clearly at a Strategic Inflection Point in our business and well and truly, only the paranoid may survive.

