Should CEOs and other Senior Managers use social media?
I was a delegate at the just concluded Nasscom Leadership Summit in Mumbai. It was extremely well organized with huge participation from many executives and CEOs from accross the globe. There was an interesting track on Social networking and applicability of the same for today's CEOs. There was participation from various experts in the space about the need of senior leadership of today to be aware and participate in social media. It is important for the leaders and the organizations to understand the challenges of what they are getting into by actually getting into it...
There are many senior leaders who are actively involved in participating in social media. Reeta Roy, president and CEO of the MasterCard Foundation, actively tweets on her work with the foundation and travels to various countries accross the globe where she is making a difference.
Mahesh Murthy, founder and CEO of PinStorm, a digital marketing firm; uses Twitter to share information about company, connect with people, and to research for writing his blog posts.
Steve Case, co-founder of AOL and now chairman of The Case Foundation and of Revolution (investor in Revolution Money, Exclusive Resorts, Miraval, Zipcar, Waterfront, etc); shares about what he is reading about philanthropy and technology and about his travels to different social and technology conferences on twitter.
Bill Mariott blog features in their corporate website and is a great example of what the CEO stands for and feels for...
I think corporate blogging and tweeting is beyond marketing and can provide information of customers opinions and challenges first hand. It can also help in a turnaaround like the case from Domino's story.
Bank of America has started a twitter based customer center using social media which is helping customers. There are many other financial services companies using blogs and other technologies to reach out to customers.
What do you think? How can CEOs of financial services companies like banks or capital markets benefit from social media? Should they go the way of thier peers in other business verticals? Look forward to hearing your views on the same.

