Mapping the Markets: Rationality & Emotions!!
Sometimes I wonder, can the dynamics of the Investment market be deemed as rational? Or do rational investments guarantee success??? We see it everyday, with a slight hint of negativity in the air we see markets going down by as much as 10-15% in a day and with a little positive news the money comes back to the markets!!! I find it hard to believe that the market fundamentals have changed in 24 hours!!
For me a lot of this to the 'sentiments' of the market which are very often driven by pure emotions of the investors. Behavioral finance seeks to answer this irrationality of the financial markets by highlighting how humans behave in given situations. In the words of The New York Times, 'It is brand of economics that tries to explain the market in terms of the way humans behave - both rationally and not."
It's not uncommon to find an investor buying a stock about which he/she knows nothing or little; but is simply buying it as everybody else in the market is!! This behavior is also known as the Herding Behavior, where people tend to follow what others are doing, thinking it is the best thing to do. This in turn leads to a portfolio composition which is not really in sync with the risk profile of the investor and thus creates a mismatch in the future. Like buying a high priced stock as everybody else is, but not really having the 'Liquidity' to hold it in case of a market correction. It is important here to know, what you buy and how much to buy, given that most retail investors have to also pay taxes, rents and bank installments every month!!
Also often investors map a certain price of the stock based on there purchasing cost or the peak price of the stock. They tend to 'Hold On' to the stock till the time that price is reached. This often leads to bigger losses in the future when the asset price declines further. This behavior is known as Loss Aversion.
Another common mistake which investors make is 'listening only what they want to listen' and closing out all other information, also known as 'Selective Perception'. Recently when the markets were on all time highs most experts were warning of a correction coming soon, to which many investors did not pay heed and suffered huge losses during the long period of correction which followed!
'Diversification' is another term which is often misused. People tend to buy too many stocks in its name but what they don't realize is that sometimes these stocks have high correlation. Thus adding only Bulk and not value to the portfolio!!!
Behavioral finance has been around from the 1970's, but it is only now that Wealth managers are looking at it to expand business and to reach out to clients. The latest buzz in the market is Wealth Managers combining the Behavioral finance principals with the financial market ones to market products and understand there customers better. They try and sell the 'Concept' to the investor rather than a product or stock, underlying the data & reasoning with the behavioral profile of the customer.
But the question is still open does rationality guarantee success? Or Irrationality for sure leads to loss? Let me know what your views are....


