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      <title>Healthcare Economy</title>
      <link>http://www.infosysblogs.com/healthcare/</link>
      <description>At Infosys, our Insurance, Healthcare and Life Sciences teams strive for holistic, better and safer healthcare through the technology we create. In this blog, we will discuss healthcare IT, obstacles, successes, new ideas and much more, with the aim of improving healthcare technology, and quality of life as a result.</description>
      <language>en</language>
      <copyright>Copyright 2012</copyright>
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      <item>
         <title>Minute Clinics - To be or not to be</title>
         <description>Minute Clinics are now called the &quot;Disruptive Innovation&quot; in the Health care Industry. This term refers to a product (or service) that enters a market as a simpler, lower-cost alternative to an existing product that is &quot;overbuilt&quot; for the needs of the market. Using lower-cost technology or workers, the innovation improves until it establishes a dominant market share. (Source: Bohmer, &quot;The Rise of In-Store Clinics.&quot;)</description>
         <link>http://www.infosysblogs.com/healthcare/2011/12/minute_clinics_-_to_be_or_not_1.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/12/minute_clinics_-_to_be_or_not_1.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Tue, 20 Dec 2011 14:31:20 +0000</pubDate>
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      <item>
         <title>2012 is your last chance to assess the impact of ICD10; Don&apos;t lose it.</title>
         <description><![CDATA[Acute ambiguity exists in the market right now in the ares of product readiness, analysis readiness, and people readiness; There is precious little time remaining to evaluate, decide, and act in these areas to prepare your facility for ICD10.&nbsp; ]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/12/2012_is_your_last_chance_to_as.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/12/2012_is_your_last_chance_to_as.html</guid>
         <category>ICD-10 Transition</category>
         <pubDate>Tue, 20 Dec 2011 14:22:54 +0000</pubDate>
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         <title>Six aspects to make US Healthcare Sustainable...A thought</title>
         <description><![CDATA[Making healthcare affordable, accessible &amp; accountable is not any unique initiatives to any health care system. The pivotal concern has been always to make the healthcare system sustainable. If I have correctly analyzed the prevalent facts &amp; figures, I can well claim that the current US healthcare system is absolutely operating under an unsustainable bubble with a perfect mismatch of cost and quality giving rise to the increasing trend of inequity, inequality and inefficiency. Moreover, with the fast pace in healthcare market the future provisions are never an easy one to grasp. Changes are certain in medical technologies, management of chronic illness, reimbursement patterns, coverage policies &amp; etc. In such a situation, if a healthcare system can't move towards a comprehensive system-wide reform or just aims (even with incremental changes) to address either financing or delivery system problems but not both, it is bound to be dysfunctional, lose its credibility and we will ever continue to waste billions of dollars and thousands of more lives every year. So, as an answer to this issue let me now weave the concept of a "True" sustainable healthcare system". Yes, I agree quality, cost, delivery &amp; financing mechanisms are the four pillars, and still the open question is what is beyond these to reap the full impact in cost, affordability and accessibility and make health-care sustainable and for all including the most vulnerable ones. ]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/11/six_aspects_to_make_us_healthc.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/11/six_aspects_to_make_us_healthc.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Mon, 07 Nov 2011 11:54:56 +0000</pubDate>
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      <item>
         <title>Will HHS grant an extension for ICD 10 compliance beyond Oct 1, 2013?</title>
         <description><![CDATA[<p>Many commercial payers started on ICD 10 compliance activities quite early. However, based on my current visibility, a significantly large number of payers that are in the early phases of assessment are not ready for the Oct 1, 2013 date. </p>
<p>Following are the key issues..</p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/11/will_hhs_grant_an_extension_fo.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/11/will_hhs_grant_an_extension_fo.html</guid>
         <category>ICD-10 Transition</category>
         <pubDate>Mon, 07 Nov 2011 11:43:56 +0000</pubDate>
      </item>
      
      <item>
         <title>Minute Clinics - To be or not to be</title>
         <description>Minute Clinics are now called the &quot;Disruptive Innovation&quot; in the Healthcare Industry. This term refers to a product (or service) that enters a market as a simpler, lower-cost alternative to an existing product that is &quot;overbuilt&quot; for the needs of the market. Using lower-cost technology or workers, the innovation improves until it establishes a dominant market share. (Source: Bohmer, &quot;The Rise of In-Store Clinics.&quot;)</description>
         <link>http://www.infosysblogs.com/healthcare/2011/10/minute_clinics_-_to_be_or_not.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/10/minute_clinics_-_to_be_or_not.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Mon, 31 Oct 2011 08:39:07 +0000</pubDate>
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      <item>
         <title>Scope for leveraging IT in establishing patient centred care in an ACO</title>
         <description><![CDATA[Better care for individuals is one of the important goals for the ACOs in the Shared Savings Program as established by the Affordable Care Act. This highest-level goal also known as the three-part aim consists of the following:<br />•Better care for individuals - As described in the Institute of Medicine report, it has six dimensions of quality: Safety, effectiveness, patient-centeredness, timeliness, efficiency and equity<br />•Better health for populations with respect to educating beneficiaries about the upstream causes of ill health <br />•Lower the expenditures by eliminating waste and inefficiencies while not withholding any needed care that helps beneficiaries]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/10/scope_for_leveraging_it_in_est.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/10/scope_for_leveraging_it_in_est.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Mon, 31 Oct 2011 08:26:29 +0000</pubDate>
      </item>
      
      <item>
         <title>Improving the patient experience with Social Media</title>
         <description><![CDATA[<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt" class="MsoNormal"><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'">In the recent past we have seen a paradigm shift in application of social media to healthcare industry. Studies in this area show <b style="mso-bidi-font-weight: normal">optimum utilization of social media can help improve the patient experience</b>. However, there are equal numbers of challenges in adoption of social media tools in healthcare industry (in particular - healthcare providers). Some of the challenges in successful implementation of social media in hospitals include: lack of IT/social media awareness amongst the healthcare providers, need for IT infrastructure, time and resource crunch.</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt" class="MsoNormal"><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'">Having said that we also have some of the world class examples in United States of America where social media is revolutionizing the patient experience. </span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"><font face="Gill Sans MT"><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">Here is a brief note from Mayo clinic center for social media:</span></b><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"> </span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3">"The Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, builds on Mayo Clinic's leadership among health care providers in adopting social media tools, which began with podcasting in 2005. Mayo Clinic has </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://www.youtube.com/user/mayoclinic"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">the most popular medical provider channel on YouTube</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3"> and more than&nbsp;</font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://twitter.com/mayoClinic"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">175,000 "followers" on Twitter</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3">, as well as an </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://www.facebook.com/MayoClinic"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">active Facebook page</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3"> with over 50,000 connections. With its </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://newsblog.mayoclinic.org/"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">News Blog</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3">, </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://podcasts.mayoclinic.org/"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">Podcast Blog</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3"> and </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://sharing.mayoclinic.org/"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">Sharing Mayo Clinic</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3">, a blog that enables patients and employees to tell their Mayo Clinic stories, Mayo has been a pioneer in hospital blogging. MayoClinic.com, Mayo's consumer health information site, also hosts </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://www.mayoclinic.com/health/blogs/BlogIndex"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">a dozen blogs</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3"> on topics ranging from </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://www.mayoclinic.com/health/alzheimers/AZ00052"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">Alzheimer's</span></i></a></span><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black"><font size="3"> to </font></span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><a href="http://www.mayoclinic.com/health/mayo-clinic-diet-blog/MY01033"><i style="mso-bidi-font-style: normal"><span style="COLOR: windowtext; FONT-SIZE: 11pt; TEXT-DECORATION: none; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; text-underline: none">The Mayo Clinic Diet</span></i></a></span><font size="3"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black">".</span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt" class="MsoNormal"><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'">The stats on application of social media in hospitals/healthcare providers look very impressive:</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"><font face="Gill Sans MT"><b><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">1,188 Hospitals have adapted social media and following is the channel-wise distribution:</span></b><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 10pt 15pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in" class="MsoNormal"><span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span style="mso-list: Ignore">·<span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">548 YouTube Channels</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 10pt 15pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in" class="MsoNormal"><span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span style="mso-list: Ignore">·<span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">1018 Facebook pages</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 10pt 15pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in" class="MsoNormal"><span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span style="mso-list: Ignore">·<span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">788 Twitter Accounts</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 10pt 15pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in" class="MsoNormal"><span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span style="mso-list: Ignore">·<span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">458 LinkedIn Accounts</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 10pt 15pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in" class="MsoNormal"><span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span style="mso-list: Ignore">·<span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">913 Four Square</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 10pt 15pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in" class="MsoNormal"><span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span style="mso-list: Ignore">·<span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">137 Blogs</span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'">There are close to 4000 hospital social networking sites. </span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt" class="MsoNormal"><font face="Gill Sans MT"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'">(Source: ebennett.org, data as on June, 2011)</span></i><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt" class="MsoNormal"><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'">The future of social media application in healthcare is definitively very promising and some of the very obvious benefits of application of social media in hospitals include: </span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Gill Sans MT"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; mso-bidi-font-family: Calibri">Improved doctor - patient interaction </span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Gill Sans MT"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'">Connect&nbsp;<span style="mso-tab-count: 2">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Gill Sans MT"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'">Collaborate/Co-Create </span><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Gill Sans MT"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'">Collective Wisdom<span style="mso-tab-count: 4">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Gill Sans MT"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'">Patient Centric care</span><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'"><font face="Gill Sans MT">Community/Forum<o:p></o:p></font></span></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-bidi-font-family: 'Times New Roman'"><o:p><font face="Gill Sans MT">&nbsp;</font></o:p></span></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><font face="Gill Sans MT">We have to wait and watch the revolution happen in healthcare industry through application of social media tools and techniques. </font></span><span style="FONT-FAMILY: 'Gill Sans MT', 'sans-serif'; COLOR: #333333; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/09/improving_the_patient_experien.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/09/improving_the_patient_experien.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Tue, 20 Sep 2011 12:24:55 +0000</pubDate>
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         <title>Promoting Accountability in ACOs - Part 3</title>
         <description><![CDATA[My earlier blogs, <a href="http://www.infosysblogs.com/healthcare/2011/07/promoting_accountability_in_ac.html#more">part 1</a> and <a href="http://www.infosysblogs.com/healthcare/2011/08/promoting_accountability_in_ac_1.html#more">part 2</a> detailed the key concepts influencing the success of ACOs and the need of a change management strategy enforcing stakeholders acceptance of ACOs. ]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/09/promoting_accountability_in_ac_2.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/09/promoting_accountability_in_ac_2.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Thu, 15 Sep 2011 09:03:22 +0000</pubDate>
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         <title>&quot;To be or Not to be in an ACO...too early for Providers to decide&quot;</title>
         <description><![CDATA[<p>"To be or not to be" seems to be a burning thought in almost every provider these days and this is towards deciding whether or not it is sensible for providers to establish an ACO or join an ACO. </p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/09/to_be_or_not_to_be_in_an_acoto.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/09/to_be_or_not_to_be_in_an_acoto.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Thu, 15 Sep 2011 08:54:40 +0000</pubDate>
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         <title>What is going on with the Health InsuranceExchanges?</title>
         <description><![CDATA[<p>It is quite amazing to see the reaction to the health insurance/benefit exchanges that have been mandated by the health reform bill, to be created and maintained by each state to manage its uninsured population. There were 7 states/coalitions that had received the early innovator grants, ranging from just above 6 million to MD, all the way in excess of 50 million to OK. Now that is some range of innovation, I must say. But I deviate. The point is that two of the top 3 grantees have since returned the grants, OK and KS. And by the looks of the conversations we have been hearing in the corridors of power, there may be others who are contemplating a similar response. On the other hand, the second round of grants provided additional funding to the smallest grantee MD, in excess of 20 million dollars. </p>
<p>Read the complete post at my blog space in Health Data Management. </p>
<p>The link below:</p>
<p><a href="http://www.healthdatamanagement.com/blogs/health_care_technology_news-43121-1.html">http://www.healthdatamanagement.com/blogs/health_care_technology_news-43121-1.html</a></p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/09/what_is_going_on_with_the_heal.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/09/what_is_going_on_with_the_heal.html</guid>
         <category>Healthcare Benefit Exchange</category>
         <pubDate>Tue, 06 Sep 2011 08:33:31 +0000</pubDate>
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         <title>Disease Management- DMOs way forward</title>
         <description>Disease management is an approach to manage chronic illnesses through prevention, patient centricity, evidence based practice guidelines and outcome based with an emphasis to improving the overall health. Traditionally heart diseases, diabetes, pulmonary diseases and asthma are considered in this.</description>
         <link>http://www.infosysblogs.com/healthcare/2011/08/disease_management-_dmos_way_f.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/08/disease_management-_dmos_way_f.html</guid>
         <category>Disease Management</category>
         <pubDate>Thu, 25 Aug 2011 07:37:04 +0000</pubDate>
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         <title>Health Insurance Exchanges - Get your site right</title>
         <description><![CDATA[<p>How many times have you got lost looking for the right information in a web site? How many times did you go "phew, not another form!" or "Why are they asking all these questions over and over again?</p>
<p>Starting in 2014, the state health benefit exchanges are required to setup a new marketplace where insurance can be bought the 'Travelocity' style. The health benefit exchange for small employers, un/under insured population will have a platform to view comparable and obtain clear information on benefits and costs of insurance plans.</p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/08/health_insurance_exchanges_-_g.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/08/health_insurance_exchanges_-_g.html</guid>
         <category>Healthcare Benefit Exchange</category>
         <pubDate>Thu, 18 Aug 2011 08:01:44 +0000</pubDate>
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         <title>Promoting accountability in ACO - A few insights (Part 2)</title>
         <description><![CDATA[<p>In the <a href="http://www.infosysblogs.com/healthcare/2011/07/promoting_accountability_in_ac.html#more">previous blog</a>, we have introduced the two key concepts that are going to influence the success of an Accountable Care Organization (ACO):</p>
<p>•&nbsp;Establishing and adhering to a central Vision </p>
<p>•&nbsp;Establishing a standard clinical process and benchmark </p>
<p>In the previous blog, we had started the discussion on the first topic i.e. Adherence to a central vision, and here we will extend our discussion further on the same.&nbsp; It has been observed that one of the primary reasons of higher cost of healthcare in the U.S. is the existence of the fragmented healthcare delivery organizations. Collaboration among the constituents has been suggested as one of the solutions if one wants to succeed as an ACO. But is it enough to put a right setup of people, process, technology and infrastructure? Most importantly, the ACO organization has to plan for an effective change management so that the gap between the current and future states in all the areas of healthcare continuum can be bridged. </p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/08/promoting_accountability_in_ac_1.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/08/promoting_accountability_in_ac_1.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Thu, 18 Aug 2011 07:47:30 +0000</pubDate>
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         <title>ICD-10: What goes along with Financial Neutrality?</title>
         <description><![CDATA[<p>With the transition to ICD-10, payers will certainly leverage the added granularity to improve their existing policies, adjudication rules and benefit categories. So, now certain services will be covered and paid, while others will no longer be covered and might be pended or denied if the claim is filed. These decisions will be crucial during the transition from ICD-9 to ICD-10 because any loss or misinterpretation of information about clinical issues will invariably distort the ability to ensure neutrality with respect to claims payouts. We also know that payers do leverage certain software (DCG/MEG/DxCG/CRGs) to predict their member expenditures or prospective provider reimbursements for members with multiple, combination or complicated conditions. These prediction software systems (which are all in ICD-9 as of today) will be migrated to ICD-10. Lack of clinical coherence in their transformation process will invariably alter the coverage group and risk pool definition, along with the member risk profiling and stratification statistics - all of which will ultimately impact the bigger goal of achieving financial neutrality at an enterprise level.</p>
<p>Please read the <a href="http://www.icd10hub.com/blog/index.php/2011/07/what-goes-along-with-financial-neutrality/">complete article</a> in my blog post at ICD10HUb.com.</p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/08/icd-10_what_goes_along_with_fi.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/08/icd-10_what_goes_along_with_fi.html</guid>
         <category>ICD-10 Transition</category>
         <pubDate>Thu, 04 Aug 2011 08:18:01 +0000</pubDate>
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         <title>Promoting accountability in ACO - A few insights (Part 1)</title>
         <description><![CDATA[<p>In a successful Accountable Care Organization (ACO), establishing and sustaining the exchange of information flow among the individual constituents matter the most. </p>
<p>The term accountable care organization (ACO) was coined in the Medicare Shared Savings Program as part of the Patient Protection and Accountable Care Act of year 2010 (PPACA). The program, anchored by the Centers for Medicare &amp; Medicaid Services (CMS), will share annual savings for a population of Medicare beneficiaries with a group of providers who form a provider organization that meets the defined criteria. Such groups are called accountable care organizations (ACOs). </p>]]></description>
         <link>http://www.infosysblogs.com/healthcare/2011/07/promoting_accountability_in_ac.html</link>
         <guid>http://www.infosysblogs.com/healthcare/2011/07/promoting_accountability_in_ac.html</guid>
         <category>Healthcare Reform</category>
         <pubDate>Tue, 26 Jul 2011 08:23:24 +0000</pubDate>
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