For those who are seriously interested in Gamification, if there is one critically important aspect that will decide the life and value of the initiative, it will be the 'Gamification design'. For a simplified Gamification pilot, design might just be points, ranking and few badges but for Gamification to be a strategic tool for the enterprise, designing is not a trivial affair at all. Design in Gamification solutions has a wide spectrum of elements that need to be carefully handled as the solution is done for a specific use-case.
As I dived deep into variety of Gamification solutions, I started to discover various design patterns that can be very helpful in making design decisions. Many of the Gamification projects being done around the globe in are largely experimental (so called 'pilot' projects) in my perspective and if the initial trial is successful, organizations will set their future path further from there which invariably will need to have answers to following concerns:
- How to scale the pilot solution to an 'enterprise-wide infrastructure' level
- How to evolve the features and experiences for the users to sustain the engagement while delivering the desired outcomes
This is where Gamification design becomes important to manage both of these concerns in an appropriate manner. Gamification design is not quite like the regular software design as far as my experience goes.
From methodology angle, we can have some degree of 'formal requirements' captured but the solutioning for Gamification largely revolves around concept design, creative business thinking and little bit of what I call sixth sense of the Gamification designers. In such a scenario, it always helps to guide the sixth sense solutions with certain best practices that allow to validate the concept design and thought processes.