Sometime ago, a bunch of guys thought of renting a car for the first time in their life and travel from London to Isle of Skye, Scotland during the Christmas weekend. They did a random search, found only 1 renter who was available; so paid a premium, got a black Ford Focus and embarked. During the journey, the car broke down and since there is no business during Christmas, it took almost 2 days to get a replacement car while stranded in a nearby youth hostel. Since the provider was a web-site (agent), there was a chain of calls to get to the car replacement agency.
Consider this scenario instead - Those bunch of guys posted their requirement on digital media and in response, multiple sellers (renters, agencies, brokers) poured in with their offerings with messages on how their services are “different and better”.
Additionally, an app provides a neat checklist and alerts - car’s condition based on the different sensors and simple list of phone numbers to call with an instant response time for any situation (from fender benders to something serious).
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