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Integrating Master Data Management with SugarCRM

About SugarCRM
SugarCRM's current product line consists of Sugar Professional, Sugar Enterprise and Sugar Ultimate. For detailed information about the product offerings, head over to https://www.sugarcrm.com.  Each of these products are further differentiated by product version numbering. SugarCRM currently supports two versions, Sugar 6.5 and Sugar 7. Sugar 6.5 is their legacy platform has been on long term support and is currently scheduled for end-of-life on April 15, 2017. Sugar 7.7 is the currently available Sugar 7 product. SugarCRM announced their product roadmap during their user conference SugarCon June 14 - 16, 2016 which included forward-looking statements as it pertains to Sugar 7.7.1 and Sugar 7.8. Potential features in these releases include updated User Experience, improved searching, and security, plus additional features for administrators to improve their support of the Sugar



Infosys and SugarCRM
Infosys has partnered with SugarCRM and will collaborate on joint opportunities, with SugarCRM providing CRM software and Infosys providing related services. The two companies will also work together to build out reference architectures and solutions for selected industries, including electronics, financial services, and manufacturing. Infosys and SugarCRM will invest in adding Sugar to the Infosys Digital Integration Services Center of Excellence, and in developing skills within that center.

Master Data Management (MDM)
According to Gartner, Master Data Management (MDM) is critical to CRM Optimization. If you are not familiar with the term Master data management (MDM), MDM is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing among personnel and departments. Using MDM along with your CRM will help your organization eliminating data errors and duplicates by removing the need for manual account creation and maintenance.

Sugar, MDM, and Infosys
When you begin your use Sugar, a single MDM source is provided from Dun & Bradstreet (D&B). This D&B's MDM integration is subscription based with a several different subscription levels to choose from. Infosys can help you determine which subscription will work best for your organization and help you acquire the appropriate license. 

Our enterprise customers have internal MDM already established which is not the out of the box (OOTB) integration provided by SugarCRM. Information that may be stored in an enterprise MDM includes detailed data that has been garnered from a many internal sources collected from all of their internal systems, and information from social networks. Infosys has spent the time to build, and integrate the internal MDM in a seamless fashion right inside of Sugar. The MDM information is used in Sugar to create new accounts, update data, view important information contained in other systems such as Enterprise Resource Planning (ERP), and Configure Price Quote (CPQ).  One of the important aspects of the integration is that it is not one-way but bi-directional. Upon updating of information within Sugar, pertinent data is returned to the MDM so that other systems also receive the updated information.

Conclusion
Infosys has the deep understanding of how to integrate your internal MDM or any other data source into Sugar. We can help you architect, and design an integration that meets your business needs. If you are interested in learning more about what Infosys can do for you, please contact us to know more at askus@infosys.com. 

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