In the food services and logistics industry, it's all about quality, flavor and delivery: customers want their food fast and natural. Advances in technology are altering the farm-to-table journey and the food experience. As Peter Diamandis points out, an average American meal travels 1,500 miles before being consumed. With discerning customers watching their carbon footprint, interest is deepening on where food is grown, how it travels and when it is processed. The way forward is to make sustainability central to food production, adopt automation and robots for cost-efficiency and shift towards smart machinery for efficient farming.
All the goodness of nature
The food industry can be a high risk, low reward business. Unpredictable weather, challenges in food logistics, perishability of food, and transient trends contribute to a perfect storm. Could an innovative enterprise convert these factors of uncertainty into a sustainable food business?
BBC Frozen Planet Augmented Reality - created by INDE
Technologies such as augmented reality (AR) and virtual reality (VR) have empowered entertainers to immerse their audiences into intended experiences. What is even more powerful is that the rate at which these new technologies have proliferated in the last decade is far higher than that of the entire previous half century of developments.
About deep immersive experiences
See-through AR device such as the Microsoft HoloLens is becoming mainstream. It has been effectively used in public relations and marketing initiatives for motion pictures, television and other promotional campaigns.
Startups with a loyal user base are entering the food delivery business. Digital enterprises such as Uber, Sprig and Good Eggs are combining accessibility and cost-effectiveness with unique offerings, such as healthy meals, organic ingredients and fine-dining experiences. On-demand food delivery companies provide an interesting learning for the operations-intensive food services industry: strike a balance between simple ordering and prompt fulfillment.