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March 27, 2015

Digital Marketing For All Five Senses?

Posted by Ambeshwar Nath (View Profile | View All Posts) at 6:22 AM

Digital Marketing
Most digital consumers don't even realize that they are being bombarded with numerous sensory cues in carefully calculated orders and methods in order to get them to click and purchase

In many parts of the world, television shows about food - or, more specifically, how to prepare it - are spectacularly popular. What we eat and how we cook it apparently says a lot about us. In fact, there's even a lovely movie - The Hundred-Foot Journey - about a stodgy, elderly expat learning how to cook with an array of Indian spices.

The movie is really about this pensioner learning how to live and love against a backdrop of cooking. Indeed, what's so powerful about food and its preparation is that it's a wonderfully powerful assault on all of our senses. That said, one assumes marketers know about sensory stimulation and how best to utilize it when selling us products - especially online.

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March 24, 2015

Building (And Flying) With Sustainability In Mind

Posted by Aruna C. Newton (View Profile | View All Posts) at 5:09 AM

Solar Impulse 2 takes off for historic around-the-world attempt [Source: https://www.youtube.com/watch?v=vy9PB0Zn2Z4]

Places that have ageing urban infrastructure have a golden opportunity on their hands. When they do re-build, they should take the chance to do so with sustainability in mind. Then there are places that are about to undergo a building boom, like India. Studies show that a whopping two-thirds of the commercial buildings planned until 2030 are yet to be built.

I think this is a brilliant opportunity for Indian companies to create the most efficient structures in the world. Why? Well, much of India is blessed with a lot of golden sun, which means a lot of solar energy. And the more we learn about sustainability, the more we're realizing that solar energy is the most efficient and cost effective energy in the long run - especially to build with.

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March 20, 2015

Hackathon: Bringing Design Thinking and Agile to Life

Posted by Jeff Kavanaugh (View Profile | View All Posts) at 7:19 AM

Fly me to the moon!...
Droning on...in a good way! Uplifting ideas from Team DroneIT

March Madness began a little early at Infosys last weekend with its first US Hackathon, conducted in the Dallas area. While the rest of the country was busy contemplating their NCAA basketball brackets, several intrepid teams were in their local office working around the clock to create working prototypes. What better way to spend a weekend?

Besides the lure of the champion's prize and the adrenalin rush of conquering a tough problem, this was a great opportunity to see Design Thinking at work in real time. It was amazing to see the teams start from essentially a zero base, armed with only an idea, and create a technology stack and demonstrate a working prototype in less than 48 hours.

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