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July 16, 2012

A razor-thin advantage

Posted by Suketu Patel (View Profile | View All Posts) at 5:48 AM

2012-GO100-logo-R.jpgIn the world of global outsourcing, the market has become incredibly competitive.  More IT service providers are battling for smaller overall deals.  And this is taking place in the face of one of the toughest global economic climates in several decades. This year, major European economies will shrink or show marginal growth. Recovery in the U.S. economy is stalled. Unemployment remains high. Growth forecasts are very muted. And it's an election year in the U.S. where messages around outsourcing are considered taboo. 

But, some factors remain very consistent and intact.  Clients tell us they want to grow, enter new markets, save more money, innovate profitably, and they want a strategic partner to make sure they succeed.  Some things will never change.

So in this age of hyper-competition, IT providers are looking for that razor-thin advantage to help win more deals.  It may be a cool new digital technology platform that captures the attention of the trade press, or the endorsement of an influential market research firm, or, it can be an optimal ranking in a prominent global outsourcing listing of companies. Infosys just earned one such ranking.

In the just-released International Association of Outsourcing Professionals (IAOP) Global Outsourcing 100 list, Infosys was ranked second in the world of the leading outsourcing organizations.  An independent panel of judges compared companies against 18 criteria, such as revenue growth, market presence, executive management, employee size, and so on.  Client testimonials also played a role in the judge's selection.

So, why are rankings like this important?  A good analogy is the process of purchasing a new car.  This is a fairly significant investment for the average household, so buyers do their research to make the best decision.  You may read online reviews of different car models written by the trade press. You might check out reviews from people who have purchased the same model you're considering.  You may also review safety ratings and resale value, as well as talk to friends and family to get their inputs on which cars they like and recommend. Ultimately, you are looking to form an opinion, build confidence in that opinion and make a well-educated decision. Rankings & ratings in the outsourcing world work much the same way.  With thousands of IT partner choices, clients have to do their homework about who are trustworthy providers, who has a strategy that is consistent with what they are trying to achieve, as well as the financial stability to ensure they will be around for the long term.  Rankings, analyst endorsements, and positive press coverage provide a helpful short-cut for a client making an informed partner choice.

The IAOP ranking is also an important validation that our Infosys 3.0 strategy is gaining momentum.  In the eyes of the judges and our clients who offered references, Infosys is providing incremental value and delivering innovation to their organizations. As our executive team has met with several of the largest client organizations in the world over the last few months - many of them our clients -- we're receiving good feedback that our focus on innovation, new IP-infused platforms, and co-creation is unique.  And we can help them win in the marketplace.

It's yet another razor-thin advantage we will leverage to help us win more deals in this very competitive marketplace.

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