Making Sense of Sustainability
Any discussion around business aspiration usually starts out as a simple, even monosyllabic exercise - "growth", "profit", "share". With a little bit of probing, there comes the realization that aspirations have grown along with the organization, taking on as many dimensions as the organization itself. That's why, a corporation can no longer grow beyond a certain size without aspiring to social responsibility. Which is one big reason companies begin to think 'sustainable'. But the other reason is even simpler. It's profits.
More and more companies are embracing sustainability, and doing so profitably. And this is being pursued at levels as seminal as the competitive strategies of some of the world's largest enterprises. Business leaders are beginning to take on a number of the world's most important social, environmental, and economic issues, and starting to tackle it energetically even as they boost their top line. I think, our times present us with a great opportunity to focus on productivity gains. As it does for our clients.