The Top 10 Mobility Trends for 2013
It's safe to say we at Infosys know a thing or two about the benefits of being mobile. I think about some of the enormous projects we've completed over the years in which some of our closest and most trusted co-workers were thousands of miles away. Their actual location on planet Earth didn't matter; what mattered was how everyone could collaborate, strategize, and innovate as a seamless team because (in part) of their mobility.
Well, mobility takes center stage in 2013. For a long time the also-ran of the corporate arena, smart organizations are making mobility their No. 1 priority this year. We have identified our top 10 mobility trends and I've added some of my own commentary to the mix. Whether you're new to mobile trends or have - like many of us at Infosys - adopted them into the daily life of your business a number of years ago, make sure you stay on top of these trends in 2013.
Dedicated budgeting and planning. True, 2012 was the year mobility entered the mainstream for most enterprises. But 2013 will be the year of widespread consolidation. Companies are setting aside exclusive funds and strategizing mobility initiatives. Better yet, these firms are prioritizing and fast-tracking mobile programs for rapid implementation.
App, app and away. The more tablets that people across your enterprise have, the more they'll need the appropriate applications. It could be something as sweeping as being able to access enterprise software on tablets. Or maybe it's designing a new tablet app that simplifies processes for different functional groups. Large job or small, there will be a mobile app for it in 2013.
iPad, therefore I am. Good news for the so-called "B.Y.O.D." crowd: With Apple iOS winning over IT administrator skeptics on the security front, expect more companies to allow iOS devices in one form or another. This is a great development for those of us who make little distinction between work computers and personal computers. It's often more efficient to jump on a mobile device to complete a work task even if you've clocked out for the evening.
Make room for Windows 8. Agreed, the eighth version of the popular Windows franchise doesn't have the mass appeal of Android or iOS. But Microsoft Windows 8 devices promise smoother enterprise IT integration and application management. And that's something every corporate IT colleague likes to hear.
Mobility for all. First there's the banking industry, which will look to mobility for the next big thing in payments. Then there's the manufacturing realm, which will see the value of using mobility to retool its core business processes. And don't forget retailers. They'll use augmented reality to extend their physical stores to the virtual realm. Yes, it's getting even easier to buy whatever you need - or don't need - from your favorite stores.
The cashless economy arrives. Look for companies to invest in mobility solutions to address heightened consumer demand for non-traditional payment methods like mobile wallets, near-field communication payments, and alternative currencies. If stores are making it easier for us to shop, financial services firms might as well make it just as simple to pay up.
New rules of engagement. Organizations will use mobile tools to create immersive and differentiated experiences through augmented reality shopping, micro-personalization of products and services, visual search, and multi-channel engagement.
Machine-to-machine connections. Less than a decade ago, it was noteworthy if a new car - and a fairly luxurious one at that - had a single, dedicated mobile feature. In 2013, expect not only connected cars of all stripes to boast mobile features, but home automation and smart medical devices as well. There's a wide-ranging universe of products that are embracing mobility as a must-have component.
Friendlier enterprise applications. The coming year will see an increase in context-based applications for business functions, mobile-based training for talent, and greater social functionalities. The good news is that these apps are economical; they deliver high quality content but are easy on the wallet.
On-the-second insight for an on-the-go decision. Company information will be cast in the '2P, 2C' form; that is, a pervasive, personalized, customized, and context-aware presentation. Expect the mobile device to become the delivery medium for focused insights from Big Data, location-based services, and real-time business analytics.