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February 25, 2013

Mobility and the Enterprise

Posted by Anup Uppadhayay (View Profile | View All Posts) at 4:22 AM

Planet Earth has yet to pass the 7 billion mark when it comes to human beings alive on its surface. Yet it recently passed the 7.3 billion threshold for mobile devices. That there are more mobile telephones than people in the world is one thing. But when you factor out the many humans that are barely out of diapers, or very old, that ratio becomes even more extraordinary.

The folks at Forrester Research recently published a study that points to a startling phenomenon: that although there are a lot of mobile devices out there, true mobility is difficult for organizations both to attain and, later, to maintain. (Coleridge comes to mind: "Water, water, every where, nor any drop to drink!"

According to Forrester, ready-to-go mobile solutions that are both horizontal and industry-specific are now de rigeuer. That's why the leading providers of enterprise mobility services are all flocking to make their apps what shift-on-the-fly did for off-road driving three decades ago. "More than just reusable assets, these are full-blown solutions -- both cross-industry or ready for specific industries," the Forrester report stated. Enterprise mobility has become a "go strong or go home" market arena. Yes, it's a crowded space. But sheer numbers of entrants don't mean nearly as much as the fact that the space is changing dramatically ... oh, every five minutes or so. The popularity of the Cloud and the ever-increasing demands of consumers to be everywhere at the same time (and in real time) means providers of mobility solutions have to work innovatively and tirelessly to stay ahead of their competitors with product offerings that impress.

Speaking of outsmarting the competition, I'm reminded of one of the most extraordinary businessmen of the 19th century, Cornelius Vanderbilt. When he first saw the potential market for people who needed to be ferried back and forth across New York Harbor, he assembled a fleet of sailboats. While his competitors were building their own fleets of wind-powered boats, he was already thinking about a steam-powered operation. And when his competitors jettisoned wind for steam power themselves, he redefined travel altogether - he was investing in railroads! Vanderbilt was a business leader because his vision and abilities had both breadth and depth of focus. So must providers of solutions be when it comes to modern-day enterprise mobility. 

Those of us who are dedicated to building tomorrow's enterprise today might not be surprised at all. We continue to make deep investment into future areas. What makes us stand apart is that we know fully well that such areas have vast potential. And as we lead the field in user experience, process consulting, development, and end-to-end capacity to support our clients across a broad spectrum of their mobility needs - we are delighted that we are already the standard by which other companies are gauging themselves.

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