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November 24, 2014

Why Collaboration And Innovation Go Hand-In-Hand

Posted by Sanjay Purohit (View Profile | View All Posts) at 7:11 AM

Chris Curran, Principal and Chief Technologist, PwC, describes the evolution of The Internet of Things. [Source: https://www.youtube.com/watch?v=l_LT_ZKlVQw]

Seamless. That's a buzzword of today. A seamless platform gives consumer-focused businesses the vitality and robustness they need to perform in a hyper-connected and competitive marketplace. Everything must happen without a hitch.

You see, today it seems everyone is trying to sell something 'smart.' Smart cars, smart home systems, and, obviously, smartphones come to mind. But ask yourself just how smart any of these products really are. Instead of smarts, try rating their true intelligence - the extent to which they know about you and your expectations as a consumer. You'll find that most 'smart' products don't know a whole lot. 'Smart' products are neither able to see the whole picture, nor can they talk to one another.

Don't take my word for it. The conventional wisdom across the technology sector is that the Internet of Things might pan out to be a huge game-changer. Or, given certain industry trends, it could very well turn out to be a dud. I recently came across an essay that captured the fact that the future of the much-heralded IoT hangs in the balance. For it to be a success and change the way the world works, the IoT has to have seamlessness built into its DNA. It has to integrate every system that's connected to it. That's no small task, but there's plenty of precedence.

The dispatch I came across used the example of mobile telephony. Can you imagine using a different app each time you called a number on your contact list, who is on a different network? Telecoms long ago knew too much about the power of their consumers to know that not being integrated could have been deadly to their businesses. There still exists cut-throat competition in the telecommunications sector, but there exists integration as well.

For the IoT to be a profound game-changer, its basic promise has to turn outward toward the consumer from where it's facing at this moment: inward toward the developer. In other words, the success of the IoT hinges on seamless products. Such products become that way because they are the result of intense collaborative processes and innovation. They are fully integrated into every activity that your business is in. Such products make full use of your consumer base by making the kinds of connections that only a platform borne of collaboration can do.

So instead of opening one app to start your coffee maker and then having to download another app to turn down the thermostat, the IoT must become a seamless world geared towards the daily needs of the consumer.

In other words, people from all walks of life, from commerce to academia, are coming to understand both the power and the potential of the seamless platform. When our digital affairs are integrated into one, easy-to-use platform, information technology becomes a liberating force from which everyone can benefit.

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