Helping Tennis Be More
Infosys is the Global Technology Partner for The ATP World Tour [ Source: https://www.youtube.com/watch?v=Qhv6kOt3Qcw ]
"Experience is a great advantage. The problem is that when you get the experience, you're too damned old to do anything about it," said Jimmy Connors.
But, what if players and fans had the opportunity to do something concrete...to learn from the experience of the all-time greats in tennis, and also had instant access to decades of data and insights to continuously guide them. Would that change the game? Would that change the viewing experience? Would the adoption of such state-of-the-art technology bring innovation to tradition?
Innovation is not new to the game of tennis. Consider the evolution of rackets from wooden rackets in the early part of the century to metal rackets and more recently the ones made of composites. Technology on court - the ball tracking technology has evolved dramatically as well and the Hawk Eye system continues to amaze us with its accuracy. Even in the space of analytics, there is some very interesting work happening in the area of match and social media analytics. However, I do believe that what we have seen so far is just a hint of the wonders to come.
Infosys today announced its strategic partnership with ATP, the governing body of men's professional tennis. The goal - leverage the latest technological advances in mobility, cloud and analytics to transform the experience of tennis for fans and players the world over.
As a fan of the game and as a marketer, I am extremely excited at the possibilities that lie ahead for this partnership. While I am certainly going to enjoy seeing the brand come alive at the O2 in London later in November and from there make its way to our living rooms and everywhere we go (on our devices), what I am most thrilled about is the scale of the opportunity it offers ATP & Infosys to transform this game. With 62 tournaments across 31 countries, the platform presents a unique global opportunity to inject the power of mobility, cloud & analytics to elevate the experience for tennis fans and present this sport to the world in a whole new light.
I remember this line from Andre Agassi's autobiography, "Tennis uses the language of life. Advantage, service, fault, break, love -- the basic elements of tennis are those of everyday existence, because every match is a life in miniature." And it is indeed life - the way we interact, work, play and go about dealing with the rhythms of everyday living - that we seek to impact, elevate and enrich at Infosys. And today, by helping this 'game of life' be more, this partnership makes a small demonstration of that big aspiration.