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August 19, 2016

Is the Era of Hyper-Personalized Data Upon Us?

Posted by Sanjay Dalwani (View Profile | View All Posts) at 5:57 AM

Is the Era of Hyper-Personalized Data Upon Us?

Every now and then an entrepreneur describes the current state of technology in a way that captures the marketplace in one impactful comment. That's what happened when a professor of genetics told the MIT Technology Review that an organization must be willing to spend money to get good data. "It takes a lot of labor and capital to get ... information in a form that is useful."

Against this norm came a company called 23andMe which offered a genetic analysis for just $199. Consumers grabbed the opportunity with both hands. The company has seen a phenomenal rise since, because anyone can order a kit by mail, provide a saliva sample, mail it back, and in a relatively short time receive an impressive genetic analysis. By that I mean a review of 650,000 genetic markers. The review allows scientists to detect common versions of each of the 20,000 genes a human being possesses.

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