This post is co-authored with Chantrelle Nielsen.
Data mining is so yesterday. Today, we're engulfed in text mining - the use of computer processing to understand patterns and trends in text - is becoming a more valuable business tool every day. Text mining technologies have developed at a rapid pace in the past decade and have become relatively sophisticated, but there is still no "out-of-the-box" text mining solution that plugs into existing business intelligence (BI) systems. That's because every business has unique discovery needs. And every business has its own internal unstructured data to consider. Most companies simply rely on software alone. The right solution is a mixture of human intelligence and effort along with software. Art and science. Thankfully, text mining can be applied to any available data source, provided it is made of or can be translated into text.