April 10, 2013

Gamification Figures Big in Banking

Posted by Jasmeet Singh (View Profile | View All Posts) at 10:46 AM

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Banks have been struggling to heighten their levels of engagement with modern consumers. The Internet certainly has helped do so. It has strengthened the role of the consumer in all facets of commerce.

Nowhere has the voice of the individual become more potent than in banking. The good news is that a new trend will help banks tap into the minds of their consumer base: Gamification.

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