In the late 1950s and early 1960s, at the dawn of the jet age, nothing was more glamorous than traveling by air. Frank Sinatra even had a hit song - "Come Fly with Me" - about those who were then known as the 'jet set' crowd.
How times have changed. Today flying, especially for the infrequent flier - not the business ones- can be rather unsettling. Security lines at airports are so long that travelers often need to get there a few hours before their flight is scheduled to take off. I say 'scheduled' because how many times has your plane left on time? You would think that with the array of digital tools, big data, and predictive analytics, flying would be as easy as shopping online. But this is not the case - weather, turnaround times, readiness of ground staff, and inter connected flights adds a whole set of hidden complexities to airport management. Unfortunately, airports and several players in the ecosystem have not adequately leveraged digital tools, and so consumers are yet to have the seamless experience that has become an integral part of other industries.