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January 5, 2017

Unlock The Hidden Monetization Opportunity In Online Gaming

Posted by Mohamed Anis (View Profile | View All Posts) at 1:56 PM

Online Gaming.jpg

Podcast Tune in to 'Hello Future' for an immersive perspective on the topic

In my last blog post, I outlined how technology can help sports related stakeholders analyze data and delve deeply into what, where, and whom to engage as the target audience. Using proprietary tools, sports event organizers can create a single e-commerce platform to target ads and personalize marketing on match day. An analysis of virtual attendance demographics means that fans get localized delivery of content across the world.

In this blog post, I'm going to discuss how technology can monetize sports making nearly every game an event to remember. Virtual attendance is an enormous development, but it is just the tip of the iceberg. Virtual gaming is now one of the most watched 'sport' in the world with events globally broadcast online and drawing millions of viewers. The 2015 League of Legends Finals, which took place at different venues across Europe, boasted a purse of some $2 million. The five-week long finals drew a total of 36 million viewers with the actual final at the Benz Arena in Berlin, drawing a peak of 14 million. The 17,000-seat capacity venue was sold out in record time. Compare these numbers with the 2014 sell-out final in Seoul, which drew more than 60,000 fans. Even real sports players are getting in on the act with the Brooklyn Nets' basketball player Jeremy Lin sponsoring his own 'e-gamer' team.

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January 3, 2017

Sense, Analyze, Engage: How to Successfully Monetize Your Fan Ecosystem

Posted by Mohamed Anis (View Profile | View All Posts) at 3:30 AM

Sense, Analyse, Engage: How to Successfully Monetize Your Fan Ecosystem (Part 1)

Podcast Tune in to 'Hello Future' for an immersive perspective on the topic

I envy the ancient Romans. They had a world-class coliseum right in the middle of their capital city, and spent hours watching gladiators contest and chariots race. It was a great way for citizens to get away from the drudgeries of day-to-day life and enjoy the excitement. A trip to a stadium today is not much different. Except that there are jumbotrons and audio announcers vying for the attention of fans that until recently were exclusively focused on the playing field.

Broadcasters largely drive the at-home experience for sports aficionados, but in a hyper-connected world where fans are increasingly turning to tablets and large smartphone to take in a game, they have a newer opportunity to connect with this expanding market. Broadcasters offer third parties access to their viewers' attention and data, and have thus created a revenue stream through their loyal fan base.

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November 15, 2016

What the Infosys-ATP Partnership Taught Me About Business

Posted by Mohamed Anis (View Profile | View All Posts) at 9:01 AM

What the Infosys-ATP Partnership Taught Me About Business

A famed tennis instructor enjoyed telling those at his academy that no matter how many lessons they took and how much time they spent on the court practicing, the game finally came down to this: If your opponent returns your shot and the ball gets over the net, he's going to win. Plain and simple.

Tennis can be a lot like the competitive world of business, especially when you're on the technology side of things as I am. My clients naturally want to get started on their digital journey as fast as possible, because frankly, this journey involves wading through uncharted territory and often takes them out of their comfort zone and forces them to measure up against competition. Indeed, I am often in a situation where many of my clients demand massive cost savings or significant revenue uplifts (or both!) in short timeframes. I have grown accustomed to hearing comments like: "We need to be agile," "Our technology has to be transformative," "Bimodal is key," and "We need to bring in the A team," you get the drift?

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