When Infosys last week planned to release its comprehensive survey, Engaging Digital Consumers, we could not have predicted that issues of privacy on the Internet would be front-page news across the globe.
Because of the provocative actions of an American government contractor, however, the survey's results have become very timely. Infosys polled 5,000 Web savvy adults in the United States, United Kingdom, Australia, France, and Germany to probe their digital relationship to the retail, banking, and healthcare companies that serve them.
The big picture is that consumers are generally OK with providing companies with personal information if they think they're getting something in return. It might be a special deal or update - whatever. They just don't want information gathering to be for nought.