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July 2, 2013

"Engaging" Survey is About Building Trust

Posted by Paul Gottsegen (View Profile | View All Posts) at 11:13 AM

digital-consumer-circle-infographic

When Infosys last week planned to release its comprehensive survey, Engaging Digital Consumers, we could not have predicted that issues of privacy on the Internet would be front-page news across the globe.

Because of the provocative actions of an American government contractor, however, the survey's results have become very timely. Infosys polled 5,000 Web savvy adults in the United States, United Kingdom, Australia, France, and Germany to probe their digital relationship to the retail, banking, and healthcare companies that serve them.

The big picture is that consumers are generally OK with providing companies with personal information if they think they're getting something in return. It might be a special deal or update - whatever. They just don't want information gathering to be for nought.

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March 23, 2012

Value of strategic partnerships

Posted by Paul Gottsegen (View Profile | View All Posts) at 9:35 AM

If you are a golf fan, there's no way you wouldn't know Tom Watson. But, you may not know his long-time caddy Bruce Edwards who was on his bag for 37 PGA tour victories. Have you ever noticed that champion golfers always seem to have the most well-respected caddies? This is no coincidence. Golf pros who treat this partnership strategically set themselves up to reach their potential and beyond. The key is having strong criteria for what to look for. With a caddy it would be great preparation, managing the player's psychology, and technical expertise on what shot to hit.

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