We live in a world of noteworthy extremes. For instance, there are more wireless connections than there are human beings on the planet. Yet, half the population still doesn't own a mobile phone. In this world of extremes, there's a lot to consider when it comes to improving the consumer experience in the communications sector, which is struggling to serve its customers in a deregulated and competitive global market.
In the world of communications, you face a combination of such complex issues that it's hard to know just where to begin. Whether it's signal quality, internet speed, data roaming charges, or a mobility plan with bundled discounts thrown in, you're just scratching the surface. What happens, for example, when a customer wakes up one morning and discovers his cell phone can't get a signal or his internet speed is too slow? He will likely call his service provider and have an unsatisfying customer experience, and may even switch to another service provider. Issues like these are why the communications sector has a lot of customer churn. People are always looking around and jumping ship for better plans and better service.