Recently, when our ''Project Genesis' touched a great new milestone - over 1,00,000 students trained, it set me thinking. Some forty years ago, Milton Friedman famously declared that the "Social responsibility of business is to increase its profits." If he were alive today, would he still have dismissed corporate social responsibility as window dressing? We'll never know. But what I do know for sure is that CSR has come a long way from being a footnote in annual reports or well-intentioned corporate action to emerge as a driver of societal welfare.