May 19, 2017

Unlimit - Why this Word May Hold the Answer to Perplexing Digital Questions

Posted by Sandeep Dadlani (View Profile | View All Posts) at 9:00 AM

Unlimit - Why this Word May Hold the Answer to Perplexing Digital Questions

Following a whirlwind phase of annual and quarterly results, clients meetings, and setting up new operations, I cannot wait to be at Infosys Confluence, our thought leadership summit for clients, prospects, and market influencers. Like every year, this gathering pushes the pause button on my hectic schedule - offering a Zen-like stillness, if you will, to ideate, introspect and envision with some of the best minds across industries. This time the theme, 'Unlimit', will add a new dimension to this pause. Exchanging thoughts on unlimiting our innate human potential, empowered by technology; unlimiting traditional boundaries of industries; unlimiting from that past that is baggage.

Pondering on the theme, I realize how 'Unlimit' is actually the core force driving successful digital-native organizations today. Here's an example. A Swedish startup, Mapillary, built their database of 130 million images through crowdsourcing. Mapillary Vistas Dataset calls itself "the largest and most diverse database for object recognition on street-level imagery" and offers its data to organizations that need to train their AI systems. Its creators want to represent the whole world (not only streets) with photos sourced through crowdsourcing.

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January 17, 2017

The Future of Consumption ─ A Closer Look

Posted by Sandeep Dadlani (View Profile | View All Posts) at 6:00 AM

Sense, Analyse, Engage: How to Successfully Monetize Your Fan Ecosystem (Part 1)

I have a friend who still has a Betamax player from the 1980s. During that decade he enjoyed picking up videos from the rental store to watch movies at home. After a while the rental store only carried tapes in the VHS format. About two decades later, the store, and many like it, closed. At that point, people were overwhelmingly choosing to order movies to watch on their DVD players.

Today, of course, that consumption mode has been largely replaced by movie streaming services. If you look at that vintage Betamax player, you will realize just how rapidly a seemingly healthy market can be disrupted. Technology has been impacting consumption - time and again.

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July 27, 2016

Back To School For All

Posted by Sandeep Dadlani (View Profile | View All Posts) at 7:25 AM

STEM Integration in K-12 Education [Source:]

The 'back to school season' in the U.S. is like a holiday, celebrating education - and new backpacks. But for too many, celebrating education stops at graduation. Far too often, when classrooms become cubicles, K-12 becomes 9-5, and students become employees, that commitment to learning stops.

It shouldn't.

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April 22, 2016

Our Earth. Our Responsibility.

Posted by Sandeep Dadlani (View Profile | View All Posts) at 9:17 AM

Our Earth, Our Responsibility
Solar panels at Infosys campus in Pocharam, Hyderabad, India

Today is Earth Day and it is also the day more than 150 global leaders will sign the COP21 Paris climate agreement, committing their countries to cutting carbon pollution and combatting climate change. At Infosys, we care deeply about the goals these events envision: a brighter future fuelled by clean and renewable energy and a world protected from harmful climate change. But for Infosys, it's about more than one day - it's our everyday commitment. In fact, we're on our way to becoming one of only a handful of companies in the world to be truly carbon neutral - a goal we hope to achieve by 2018.

We strive to be responsible corporate and global citizens because we believe we all must help mitigate the global crisis that is climate change. It threatens communities and companies alike. From Silicon Valley to Bangalore; its impacts will be severe. Growing pollution, hotter temperatures, increasingly scarce resources, and rising seas will not only affect the health of our communities, but the businesses and supply chains of our industry. Cutting carbon pollution with clean energy is one big way we can help.

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January 28, 2016

A Data-driven Perspective from Davos

Posted by Sandeep Dadlani (View Profile | View All Posts) at 7:48 AM

A delegate browses the research report, Amplifying Human Potential
A delegate browses the research report, Amplifying Human Potential: Education and Skills for the Fourth Industrial Revolution, launched by Infosys at WEF 2016.

Every year, a few thousand professionals gather in the snowy mountains of Davos, Switzerland, to try to make the world a better place. They attend seminars, speak at forums and network among themselves to gain a better understanding of trends and innovations in the race to identify the next blockbusters. Old friends meet again, networks are expanded and new friendships are forged. Often, these connections go on to have some kind of meaningful impact in the year ahead.

This year at the World Economic Forum's Annual meeting in Davos, I had the great honor of participating in a panel that discussed the value of data in business decisions. The panel was led by Aimia, a Canadian data-driven marketing and loyalty analytics company, and included participants from Canada's Globe and Mail newspaper, universities, banks such as HSBC, the Harvard Business Review, as well as a few physicians.

The panel was called Leadership in the Data Era: How Innovative Leaders Balance Data Versus Intuition to Drive Effective Decisions, and it was held in one of the satellite hotels WEF uses in Davos.

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October 3, 2014

How To Get Exponentially Better Results

Posted by Sandeep Dadlani (View Profile | View All Posts) at 2:45 AM

Chances are you're not with a start-up company. You're not working out of your parents' garage. You most likely have a huge network to think about and it's filled with legacy technology.

Can big, established companies get the same kind of exponential growth that innovative start-ups do? You bet. That's one of the main messages I heard time and again this week during the annual Oracle OpenWorld event.

I had the honor of delivering the keynote address at the CIO Summit a couple days ago. I met an amazing amount of people from enterprises across all sectors. What they're focused on the most is making sure that their IT systems deliver the best results for their respective companies.

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November 18, 2013

The New Value of Information

Posted by Sandeep Dadlani (View Profile | View All Posts) at 9:39 AM

Its all aboard for Twitter's IPO [Source:]

There's an old proverb that says: "May you live in interesting times." For those of us who are alive today - creature of the Information Age - it can't get more interesting.

Take the story of Twitter, for instance. The company recently made headlines all over the world because of its red-hot initial public offering. Essentially it was a Web-based service that offers micro-blogs to hundreds of millions of followers around the world. And when I say micro, I mean it: No tweet can be longer than 140 characters.

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October 15, 2013

The Time To Connect With Online Consumers Is Now

Posted by Sandeep Dadlani (View Profile | View All Posts) at 6:27 AM

digital consumer circle infographic

The phantom email address. If you're like me, you probably have one.

These are the email accounts we use for the sole purpose of registering for online offers and services. A phantom address allows us to fill in a "required field." Yet we have no intention ever to email friends and colleagues using these accounts. Or even to check their inboxes. If we did, most of what we'd encounter in those inboxes would be mass email blasts from retailers - electronic spam that's of no use to us.

Infosys recently surveyed 5,000 digitally savvy consumers to come up with answers that address vexing issues like why so many of us feel the need to use phantom email accounts. What would it take for you to use your regular email address when registering for deals online? The answers we received as part of the Engaging Digital Consumers survey are a wake-up for major players in the financial services, retail, and healthcare industries. The verdict: In order to get actionable data from your customers -- and for them to use their real email accounts -- your company needs to offer them something attractive in return.

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September 25, 2013

Is It Consumer Power That Takes a Quantum Leap?

Posted by Sandeep Dadlani (View Profile | View All Posts) at 6:43 AM

Complaining About Big Companies On Social Media By Advertisement [Source:]

Customer service representatives around the world: Your jobs just got a lot more interesting.

For those of you who haven't heard, a disgruntled man from Chicago might be the first consumer to shell out big money for a so-called "promoted tweet" - essentially a paid ad on Twitter - to gripe about a company. We've all come to appreciate the potency of social media on its own; his buying a $1,000 tweet that would be sent out to the company's 77,000 followers made his rant exponentially more powerful.

Syed Hasan's complaint was about how British Airways lost his dad's luggage during a trip to Europe and, so he claimed, was nonchalant about addressing his requests for help during the ordeal. In the old days, an unsatisfied customer could write a strongly worded latter to corporate headquarters and hope that someone within the vast corporate hierarchy would at least see the complaint. Sometimes a company, depending on its commitment to customer service, would mail the person a mea culpa in the form of a voucher or coupon in the hopes of retaining his business down the line.

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September 10, 2013

Business Collaborations That Are The Kat's Meow

Posted by Sandeep Dadlani (View Profile | View All Posts) at 7:10 AM

Android KITKAT 4.4 -- The future of confectionery [Source:]

Arsenal, one of the world's best soccer teams, outfits its players with shirts that boldly urge us to "Fly Emirates." Some of the leading drivers in America's biggest sport, stock car racing, are emblazoned with the logos of brands seemingly unrelated to super-fast automobiles such as chewing gum and laundry detergents. Indeed, sports teams have long had a symbiotic relationship with companies in entirely unrelated sectors when it comes to getting their messages out.

Perhaps the most noteworthy of all marketing collaborations is the recent KitKat candy bar by Nestlé that comes wrapped and ready to eat in the shape of an Android. This cross-marketing effort is the result of Google wanting to make a splash during its 15th anniversary year. Although consumers are eating up the campaign, Google claims very little money changed hands between it and the Swiss food giant. The collaboration was more about making a statement and having fun, they said. It was about the unexpected.

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July 23, 2013

How Consumers Become a Part of a Business

Posted by Sandeep Dadlani (View Profile | View All Posts) at 7:58 AM

uFaker [Source:uFakerTube]

Have mobile device. Will work in return for special deals.

That could very well be the classified ad of the digital age. We consumers are a feisty bunch. Armed with various computing platforms and a dazzling array of apps, each of us has become a one-man consumer army of sorts. We're not shy about sharing our comments with the companies from which we buy products. In fact, we like to think we're an integral part of their supply chains.

Turns out that we are, at least in certain cases. Whether we know it or not, digitally savvy companies are leveraging people like you and me to do some of their work. In fact, companies are coming up with new business models that include giving power to consumers. They're reimbursing them for their services by offering them special deals and sales. Which means consumers become even closer to their supply chains.

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June 21, 2013

How to Narrow the Skills Gap for More American Jobs

Posted by Sandeep Dadlani (View Profile | View All Posts) at 4:18 AM

Mind the gap. Those of us who have ever spent time in London know of this signage in the city's many Underground stations. It's meant to remind us not to get our feet caught between the edge of the platform and the train. As we blaze a trail into the innovative world of tomorrow, It's a good idea to mind a different gap.

The one I speak of is the skills and talent gap facing many Global 2000 companies. The irony is that these companies tend to do business in countries that boast stellar university systems. It's within the walls of these colleges and universities that a significant share of the Western world's younger population graduates. Yet large corporations have trouble finding enough qualified candidates for job openings that demand specialized, high-tech skills. I'm not here to discuss the state of higher education in the Western world. I'm here to tell companies that they need to step up and make sure they have programs in place that help hone the talents of workers for the jobs of the 21st century. In Atlanta, where I work and live, the unemployment rate hovers between 7 and 9 percent. Yet there are plenty of jobs available in the metro Atlanta region. What's going on?

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June 5, 2013

Keeping Up (Social) Appearances

Posted by Sandeep Dadlani (View Profile | View All Posts) at 2:19 PM


One of the funniest sitcoms on British television was "Keeping Up Appearances," which chronicled the hilarious attempts of the show's main character, Hyacinth, doing everything she could to hobnob with the denizens of high society. What made the show so funny was that whenever she was about to socialize with, say, a nobleman, members of her working-class family would stumble onto the scene, embarrass her, and ruin her social aspirations.

Today's Internet is not unlike the world of the socially ambitious Hyacinth.

Organizations might spend decades carefully cultivating a certain image only to have a comment or opinion from some unhappy or rogue customer - or worse, a senior employee - go viral. Then, much like the culmination of that weekly sitcom, the organization's reputation takes a blow and much of their brand building dissipates in the wink of an eye. Just like it has for clothing retailer Abercrombie & Fitch, stuck in a social media mess of its leadership's making. An official apology simply hasn't washed with the public, and even celebrities like Kirstie Alley and Ellen DeGeneres have piled up the criticism against the brand for its offensive exclusionary attitude.

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April 26, 2013

Rise of the Digital Consumer

Posted by Sandeep Dadlani (View Profile | View All Posts) at 5:35 AM

Review of The Masters App for iOs  [Source: My Swing Solution]

I overheard two blokes, on the elevator, discussing golf last week. "Have you seen the app for The Masters? It's incredible - the best app ever." one of them said. I thought to myself: An app for a golf tournament now leads the technology universe?

Soon enough, I read an article in the New York Times that touted the very same app. The reporter said that the customized Masters app drew him in to the point that he'd stopped watching the tournament on television. Yet the network that paid to broadcast the Masters and the sponsors who bought rights to advertise during the TV coverage must be a little less enthusiastic about this great new app. All that bundling of TV airtime and broadcast advertising - and even shots provided by the Goodyear blimp - takes the sort of effort that requires a captive audience to make it all profitable. The issue is that the captivity just isn't happening anymore.

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April 19, 2013

A Cue That Business Leaders Can Take from a Winning Coach

Posted by Sandeep Dadlani (View Profile | View All Posts) at 6:17 AM


Sports analogies in the business world are admittedly somewhat overdone. But I do want to share something I witnessed recently when I watched one of the world's greatest basketball coaches comment on his secrets for success.
The coach is an American named Rick Pitino, who recently led the University of Louisville to his country's national collegiate championship. One of the sportscasters pulled aside Pitino for an interview before the final championship game. He told the coach that he'd been watching the team throughout the month-long basketball tournament and one thing became clear: That the team tended to play its best game when it was losing. Coach Pitino paused for a moment and thought about the sportscaster's peculiar comments. Then he explained why he thought his team raised the level of its game every time it looked as though they didn't have a chance of winning.

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March 6, 2013

Harnessing the Power of Paradox

Posted by Sandeep Dadlani (View Profile | View All Posts) at 4:07 AM


Like it or not, we tend to think in extremes: He is incompetent. This job stinks. I am a failure. My boss loves me. This idea is perfect. She is an angel. 

But there's a danger of looking at the world in black and white. I am reminded  of a recent webinar hosted by Hitendra Wadhwa, a professor at Columbia Business School. His fascinating presentation was titled The Power of Paradox: How to Unlock Your Full Potential by Embracing Opposing Ideas. Wadhwa explains how some of the world's most effective business leaders are incredibly adept at seeing issues in shades of gray. "Great achievers through the ages have secretly cultivated a powerful discipline that has allowed them to operate at their highest potential in life and leadership," Wadha says. "Rather than choosing between two opposing thoughts, values, traits, beliefs or emotions, they have stepped up their game by simultaneously embracing opposites."

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February 22, 2013

Around Half the World in Eight Hours. What's Next?

Posted by Sandeep Dadlani (View Profile | View All Posts) at 2:35 AM

Infosys Celebrates Cross-Listing on NYSE Euronext London and NYSE Euronext Paris 

Breaking new ground has always been familiar territory for Infosys. 

After all, we invented the Global Delivery Model; we were among the first companies to create salaried millionaires back home in India; and the first to dot the Country with office campuses that are more like resorts than staff work spaces. In fact, one of these campuses hosts the world's largest corporate university. 

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February 15, 2013

The Advantage of Knowing Your Customer

Posted by Sandeep Dadlani (View Profile | View All Posts) at 8:42 AM

BLOG_49 2.jpg

Von Clausewitz famously wrote that you should know your enemy. That's mighty helpful advice for a battlefield commander. That said, I have a piece of advice for busy executives who want to get some tactical advantages for themselves and for their teams: Those 19th-century military analogies only go so far.

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February 1, 2013

A Wish for 2013: More Inclusivity, More Mobile

Posted by Sandeep Dadlani (View Profile | View All Posts) at 9:37 AM


Having made it through 2012 after all, what can we look forward to in 2013? 

Well, mostly more of the same, but with some differences. The mobility story is no longer new, but it is expected to turn a significant chapter sometime early next year, when the number of tablets and smartphones in use will exceed that of personal, laptop and notebook computers. That will also lead to the mobile becoming the primary Internet access device in more countries, to join the likes of India, which achieved this milestone in the middle of 2012. Indeed, a leading ICT industry analyst and intelligence provider puts these changes in perspective when it says that the industry is currently undergoing a shift, which will take it to a "3rd platform" built on mobile, Cloud, social, big data and allied technologies, that will provide the next impetus for growth and innovation.

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December 19, 2012

It takes an Innovator to lead a culture of Innovation

Posted by Sandeep Dadlani (View Profile | View All Posts) at 5:44 AM


Harvard Business School professor Bill George speaks at the Infosys Executive Leadership Summit.

Bill George teaches leadership at Harvard Business School. Imagine my delight when he announced to at the recently convened Infosys Executive Leadership Forum that one of the first cases he ever wrote at Harvard was about Narayana Murthy, the founder of Infosys.

Mr. Murthy's achievements are well known to those of us who have worked for the company he founded. Beginning in 1983 and with just $250 in his pocket, Narayana Murthy would build a global corporation within one generation. The rapid rise and initial success of Infosys came from Mr. Murthy's invention of the Global Delivery Model, now the gold standard throughout the services industry. His accomplishments also helped pioneer what has become a formidable economic force: the Indian technology industry. Just why did Bill George decide to write one of his first business school cases about Mr. Murthy? Because the Harvard professor says he's astounded at just how many large corporations lack the kind of senior executives that Mr. Murthy had when he was building Infosys. That is to say, Mr. Murthy recognized the importance of making sure his corporate leaders were innovators at heart. Why, asked Prof. George, do so many large companies, with all their resources and access to talent, fail to innovate? And why aren't their top people natural innovators?

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November 2, 2012

Feeling Down? Release Innovation!

Posted by Sandeep Dadlani (View Profile | View All Posts) at 7:47 AM

Sometimes it's really hard being pessimistic about the future. Sure, the economy is still growing at a snail's pace and we're in the throes of uncertain economic times.  But I've been watching several marketing related innovations that continue to evolve brand relationships with the customer at the center.  Here's a shortlist of topics that's bubbled up to the top - each trend is changing how we perceive and interact with customers.

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October 26, 2012

If I'd Listened to what my Customers wanted, I'd have given them a Faster Horse

Posted by Sandeep Dadlani (View Profile | View All Posts) at 6:50 AM

The American industrialist Henry Ford once said this. Bet he'd heard the adage "the customer is always right".  Yet, he trusted his business instincts and visioning rather just the somewhat limited wish-list of his customers. I'm not, for a moment, suggesting that it's a good idea to blind oneself to customers. But, it's important to see that striving to give customers what they want does not mean delivering it in the exact manner they may have envisioned it - because envisioning that tomorrow is the provider's job. Our job. And, so it has always been.

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October 4, 2012

Musings from Oracle Open World

Posted by Sandeep Dadlani (View Profile | View All Posts) at 9:54 AM


    S.D Shibulal, CEO, Infosys delivering the keynote address                             Infosys at Oracle Open World

Serendipity. I have always found this word and its connotation of possibility rather intriguing. The implicit promise of a happy accident waiting to happen is so exciting. Shibu's presentation, yesterday, at Oracle Open World made me think of this word again. Citing some of the defining moments in modern history - such as the discovery of penicillin, the invention of the airplane, and the spinning of the World Wide Web - he observed that these big bang discoveries were the result of relatively small advances, acclaimed as seminal ideas only in hindsight, after they had changed the world.Historically, individuals and then research labs have been the hotbed of groundbreaking thought. But in this day and age, such events are continuously simmering within enterprises in the form of conversations, insights and ideas - sometimes as yet unrecognized - yet waiting to break free and bring about radical progress.

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July 4, 2012

Think again: Influential consumer ahead!

Posted by Sandeep Dadlani (View Profile | View All Posts) at 6:28 AM

My family, I think, is fairly typical. The wife. Two kids. Four iPads. And, zippy Internet that keeps us all happy and well. That's why, when a friend told me about this new lightning-fast Internet provider, he had my attention instantly.  So, imagine my disappointment when the service provider for the Internet connection told me, that given the terrain where my home is anchored, it wasn't feasible to draw the cable up to my doorstep. But a few days later, I found that a neighbor, two doors away, was using the very same service. A couple of calls and a second evaluation later, the verdict was still the same. No go.

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June 11, 2012

A very real fairytale

Posted by Sandeep Dadlani (View Profile | View All Posts) at 8:39 AM

Blog 39.jpg

Recently, Harrods' Managing Director, Michael Ward said that they would not be able to open a store in India. Not enough takers for expensive clothes and jewelry, apparently. Fair enough.

But to the more accessible international brands, which are emerging-market reluctant, I say, there is definitely a story. Maybe even a fairy tale ending. Like these.

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March 20, 2012

Advertising's Social Side

Posted by Sandeep Dadlani (View Profile | View All Posts) at 10:37 AM

Today, the overall social media story has achieved epic status. There's nothing new to say about even the newer batch of stories. It's tweeted, liked and followed in good faith. So let's shift focus to the interesting vignettes developing within its canvas, the stories branching out from the main tale.

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