Let's face it: Digital needs are changing. That's why it's imperative for enterprises to adopt new tools and technologies. Did you know, for example, that by next year some 3 billion consumers, or 45 percent of the world's population, will be using the Internet? It's a staggering number. Smart organizations need to be focused on the power of social media as well as the possibilities that come with ultra-connectivity: the Internet of Things.
To best anticipate and leverage these rapid-fire changes, an organization needs to recognize that there's a paradigm shift occurring in the global marketplace. That means redefining the digital needs of present-day consumers. Doing so will take the right infrastructure and the right software. Internet traffic volumes are estimated to reach 1 zettabyte (yes, zettabyte!) by later this year. Digital consumers are already making 500 million tweets a day, and there exists 1.2 billion monthly active Facebook users. Ask yourself: Is your organization's digital infrastructure and software up to the task of meeting this growing consumer demand?