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February 9, 2015

The Story of Streaming

Posted by Vaibhav Bakre (View Profile | View All Posts) at 7:55 AM



Dish CEO: Sling TV to Complement Dish's Core Business [Source: https://www.youtube.com/watch?v=sRfrejSjgWU]

People under the age of 30 are not big on commitment. I mean, they just don't want to be tied down with anything, be it a music system, a television cable subscription, or even a car. The under-30 crowd prefers paying for those items when they need them - and nothing more. How to explain the rise in popularity of Uber for transportation and Spotify for music?

Now their attention is turning to the media and entertainment industry. You see, affluent, millennial consumers would rather stream shows at their convenience than pay for a subscription that gets them hundreds of channels they know they'll never watch. This is driving a sea change in the entertainment industry, which is slowly moving towards steaming content.

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July 11, 2014

Should Media Consumers Worry About Consolidation?

Posted by Vaibhav Bakre (View Profile | View All Posts) at 5:33 AM


AT&T buys DirecTV in multibillion dollar deal [Source: http://www.youtube.com/watch?v=kS_lkNXL68g]

Very often we hear of industry consolidation in the media and telecommunications space. Take the recent announcement by AT&T to acquire DirecTV, for example. The press releases that went out talked of how the sheer size of the combined company would have many benefits. The belief is that a merger of this stature would bring economies of scale, enable investments, and help the end-users--the customers.

Consolidations like this, however, are not just for the customer's benefit. The truth is, Pay TV companies are facing tough competition from new entrants in the market, like Netflix and Amazon Fire TV. These new entrants not only stream music and content via the Internet but also create their own content! Moreover, the customer demographic for Pay TV companies is also changing. Younger consumers don't have the kind of loyalty to the traditional TV medium that their parents do. They stream content on their mobiles.

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March 21, 2014

Crowd-Funding Becomes a Potent Digital Consumer Tool

Posted by Vaibhav Bakre (View Profile | View All Posts) at 9:35 AM


Angry Nerd: The Veronica Mars Movie Project and the Pitfalls of Crowdfunding Films-WIRED [Source: http://www.youtube.com/watch?v=8NKhg5YpGnM]

I don't expect many of you to be familiar with Veronica Mars. Outside of the world of teenage popular culture, few people know who this character is. But Veronica's recent 'comeback' serves as a valuable business lesson of just how potent digital consumers can be. Veronica Mars is a fictional teenager who solves "whodunit" mysteries. A television series based on her sleuthing abilities was popular for a number of years. But then, like most TV shows, the series ran its course and the network eventually decided not to renew it for another season. During any other era, that would have been the end of Veronica's story.

But fans around the world took to social media and demanded more. They wanted to see their young detective return. What happened next was extraordinary. Her fan base decided that they would put their money where their mouths were - they raised enough funds on the Internet to pay for a movie version of the show. That a bunch of mostly teenage girls around the world crowd-funded the production of motion picture has not gone unnoticed by media companies. Some 92,000 fans contributed a total of $5.7 million via the crowd-funding site Kickstarter to make the film a reality. It's the first time people used a crowd-funding financial service in this way. Indeed, there have been a number of important shifts in consumer power during the last century, and the Veronica Mars project is one of them.

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October 30, 2013

How To Make Convergence Work For You

Posted by Vaibhav Bakre (View Profile | View All Posts) at 7:09 AM


The Convergence of Business and IT [Source: http://www.youtube.com/watch?v=GzP6pO_jzyk]

Time. The Rolling Stones sang about it ..."It's on my side...". And most of us wish we had more of it.

Thanks to strides in technology and a rapidly evolving marketplace, the word stands for a lot more these days. In fact, TIME is an acronym that experts use to describe the convergence of the telecommunications, information technology, media, and entertainment industries.

That the TIME acronym has become generally accepted is a fascinating development, indeed. The four industries that are covered by the word were, at first, separate and distinct. Now, because of convergence, they've morphed into a completely new marketplace.

From the hallowed halls of academia comes a study that investigates the effects of convergence. What happens, for instance, when companies that were once in separate industries suddenly become rivals? Well, the first thing to do is to acknowledge that times have changed and that your company is part of a new marketplace. Getting past denial is tougher than you might think. Who wants to have dedicated his or her career to being number one in a particular industry, only to find that this industry doesn't really exist anymore?

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October 7, 2013

Thinking Outside A Box ... Any Box

Posted by Vaibhav Bakre (View Profile | View All Posts) at 9:43 AM


Sergey Brin: Why Google Glass? [Source:http://www.youtube.com/watch?v=IessjPY9gwI]

The exception to the rule that electronic devices get smaller as the technology proliferates is nowhere more apparent than in the world of television. What began in the mid-20th century as a tiny screen fueled by vacuum tubes is now a sophisticated device that merits a so-called "home theatre" in many households. Why go to the movies when you have a TV in your den that's the size of a commercial movie screen?

Advances in Web technology are finally making TV hardware fall more in line with the path that its other electronic entertainment counterparts have taken: streaming video to the relatively smaller, cheaper screen of a smartphone. (Even just a few weeks ago, Samsung announced plans to sell a "smart wristwatch.") This development builds upon an exciting innovation that already has been with us for a few years: OTT (or Over The Top) television. It's a fancy way of saying that you won't require a cable or satellite dish, much less an antenna, to enjoy live broadcasts.

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August 30, 2013

Television, Socially Speaking

Posted by Vaibhav Bakre (View Profile | View All Posts) at 7:44 AM


Mobile Phone-TV Convergence at CES Brings Web to Sets [Source:BeetTV http://www.youtube.com/watch?v=7Vd0f_Sg3t8]

It turns out that the passive beings who once sat in front of television sets have evolved into a new species. It's a group that has become very social and proactive. So much so that "what" they're doing while watching TV is on the verge of influencing programming in real time.

Credit the smart phones and tablets for this convergence of digital activity. Television sets might be getting larger, but smart devices are all about convenience, especially when someone is sitting and watching the larger TV screen. Viewers can text friends and use social media to discuss the minutia surrounding the latest contestant to be voted off a reality show.

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July 2, 2012

The future of TV is here, and the picture is brighter than ever

Posted by Vaibhav Bakre (View Profile | View All Posts) at 6:37 AM

infy blog 8_final.jpg

Today, you can actually watch streaming television on a tablet device, thanks to the technology advancements in the last couple of years.  Cablevision was one of the first to launch it for TV watchers, and TV has worked its way into the "let's-stay-wired-experience" anywhere and all day long.

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