This plan combines the attributes of a deferred payment and a pre-payment program.
If I were to ask you to go to your telecom provider's office, stand in a long queue or go through the long IVRS menu of the call center just to know your bill details and then come back only to spend another few precious hours in figuring out how your bill burnt a big hole in your pocket this month or simply to understand your usage pattern, you would probably think that I am kidding? That's because in today's world, all these things can be easily done online, just a click away. Thanks to the advancement in the E-Billing solutions all this is possible on a click of a button, especially if you have a post-paid connection.
On the other hand the usage of E-Billing for Pre-Paid consumers is marginal at best. E-Billing for Prepaid is an underutilized concept which in today's market is further sidelined as the telcos have some fixed notions such as - the ROI for E-Billing in prepaid sector is low or E-Billing is of no benefit for prepaid consumers and many more such notions. In this blog I would like to put forward some compelling arguments on why E-Billing for Pre-Paid customer is also a viable and persuasive option.
There is an intense competition amongst the communication service providers nowadays. It has become quintessential for any service provider to prepare for emerging communication environment. Due to evolving of new Next Generation Services like Software as a Service, Platform as a Service, Computing as a Service new business opportunities are getting saturated very quickly.
Service Providers need a longer time to launch (Go-2-Market) any new service in the market because it involves concept to market (C2M) journey - time to design and deliver systems, networks and operation planning and more. The market's volatility need services to be launched quickly at low cost so as to be successful in the next generation services market. White Label Managed Services (WLMS) is a one of the solution in this regard; this blog will try to give a brief overview of WLMS inline with eTOM process framework.
Majority of the Communication Service Providers aka CSPs henceforth, I believe today are running between a rock and a hard place. There could be various interpretations of what would form a rock and a hard place, I have taken CSPs evolving new strategies and cost as these two. Below I have shared on what are the ingredients behind these.
The telecommunication services are proving to be valuable for a common man, its applications are becoming smarter and devices are gaining intelligence, but, surprisingly the billing platform, one of the core communication business supporting systems (BSS), seems to be left far behind in telecommunication transformation journey.
In fact, the communication product, service and application designers see billing platform incapability as a key constrain for introducing innovative price plans for customers or constructing new business models for partners. The CSP problem is simple - a price plan can't be offered if it can't be billed and a partnership model can't be established if revenues can't be shared & settled.
While world is going towards PAYG (Pay-As-You-Go) model but CSPs (Communication Service Providers) still prefer to use "monthly charge based unlimited service usage offers" as an effective selling point across all telecom markets. And, indeed it is well received across all customer segments as well, but now the key question arising is, how long telecom industry can withstand unlimited offers?