No Time for a Dress Rehearsal
Changes in services and demographics have significantly redefined the communications industry’s economic pie, and the players that contend for a slice of it. Traditional telcos, Cable TV providers, Internet portals and mobile service providers are obvious contenders. But already, city municipalities, power utilities and Hollywood studios are providing alternate access ramps to the unified communications-entertainment highway.
Everyone’s vying for that sweet spot in the living room, bringing their own consumer interests to the party.
Competing in this new world requires its players to reevaluate their business premises - from one that required deep pockets, exclusive access to technology and its controlled deployment to consumers – to one that is based on inter mingled eco systems and an ever-increasing adaptability to fast changing consumer preferences. To put it simply, competitiveness will come from the ability to lead in short iterations, and to be able to change as fast as the external environment. And to take nothing for granted.Was it Charles Darwin who said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.
