A New Brand Launched in the US
In a slight diversion from my typical subject matter, I cannot help but take note of the truly historic change that happened with the US Presidential Election. Barack Obama was voted in as the new Presidential Elect and represents a dramatic shift from past US Presidents in his ethnicity and background. Brands are represented by a logo or spokesperson, the new brand for the US is one of multi-culturalism. While the US already participates in the global economy, this new face demonstrates inclusion in the global community by example and not just words. While I do not believe that President Elect Obama has any superiority over past Presidents simply due to his ethnicity, he does have a unique opportunity to as an ambassador to the billions of other fellow travelers on the planet who may find hope in his message of inclusion. Working for a global company like Infosys has given me new insights as how we are so interconnected. My hope is that this connectedness only improves for the betterment of our global neighbors. Regardless of political stances, I hope all Americans can rally behind the new Presidential Elect as we all navigate the currently turbulent global economy in his term ahead.
