Texting into Space and Beyond with Virgin Mobile
Virgin Mobile is running a promotion with a partner company called SentForever that will make your text messages intergalactic instead of simply ending up on your friend’s phone. The service uses a high powered transmitter located Cornwall, UK at BT’s Goonhilly earth station. While I shudder at the fact that other intelligent life may be bombarded by messages such as “U R my BFF LOL!!!!” because I am not sure they would deem us as intelligent (you can decode the message at www.internetslang.com), I am impressed with the value of the promotion to Virgin Mobile. In a down economy, they are running a free promotion utilizing an interesting gimmick that captures the sender’s and receiver’s first name, last name and email address which could provide a wealth of new leads for Virgin Mobile. I am always impressed with Virgin’s ability to connect with their target market and this is another example of their thinking outside of the box.
