One in four are willing to pay for a game
The new survey by PopCap Games on 57% of AT&T's wireless customers shows some interesting statistics - 50% play games during work time, 62% of the people play 15 minutes or less, and 40% play weekly or more often.
The question for the game developers is "Do they pay". The answer from this survey is 26% of them who played paid for it and overall 15% of users paid for it.
The argument may be is that the adoption is growing but conversion to paid customer is low. I would argue the other way around. 26% is phenomenal adoption for a country which did not even use mobile phones just a few years ago. The invention of the iPhone and other smart phones are creating the next generation gaming platforms.
Not surprisingly, if you are not a wireless-centric telco, you are history!
* Source Acknowledged: PopGap games survey results.
