Livewire

Telco's who have embraced IPTV and Cable companies who have gone Digital can help a CPG / manufacturing companies launch a "Product Feedback Campaign" on the television for a focus group of say 20,000 users.  The way it can work is while an advertisement is running for a particular product, an application can be launched to get feedback from the viewers. Of course the text will need to be modeled accordingly. This kind of active participation from the viewers can be a game changer not only for the Telco's / Cable companies but for CPG or other manufacturing companies as well. For   Telco's / Cable companies, they get newer ways to monetize on the fat data pipe that they have established over a period of time. Whereas the CPG / manufacturing companies get customer loyalty and brand presence. The viewers get a feeling that the company cares for their feedback. Instant results help in determining the adoption of the product and the information can feedback into the product design, sales and marketing efforts. Added to this the companies can augment the campaign with applications for Mobile and web as well thereby using the service convergence for participation, interaction, and collaboration from any of the 3-screens-TV, Mobile, & Web.