What will drive the uptake of 3-screen converged VAS?
From what I have read, it seems that convergence will happen, but in a constrained manner. Not all the services that are available on web will be available on TV & mobile. To drive the uptake of 3-screen converged VAS, we will need to make the user interaction as simple as possible. The technology hurdles have already been crossed. Next hurdle is simplicity. I think people do want information on the go, while having breakfast, at the airport, while in taxi. But they are interested in minimal information. The 80/20 rule shall apply here. If we can provide 20% percent information accesssed 80% times in an easy to consume manner accessible from any device at any time, we would be able to break into people's wallet for 3-screen converged VAS.
Let me know your thoughts??
