Livewire

With the existing IT landscape, challenges that most media and entertainment providers are facing today are:
 Continuously differentiating and introducing new pricing models to combat customer churn as customers are rapidly switching service providers
 Retaining customer loyalty by ensuring accuracy and transparency in customer touch points such as bill details, plan details etc.
 Multiple partners required to support varied services which necessitates robust partner settlement mechanism to build a stronger buyer-seller partnership
 Bringing in transformation into the system and indentify additional revenue streams
 Legacy systems’ inflexibility to adapt to changing consumer needs
 Need for huge  infrastructure and investment to provide premium services

To overcome these challenges and stay ahead of competition, the service providers are embarking on their transformation journey to introduce modular, robust COTS products either by upgrading or replacing legacy system for better alignment of  their processes, to accurately rate concurrent services in real-time. An important aspect of this transformation journey lies in adopting a robust, efficient and transparent COTS billing system which would:
 Provide flexibility to scale operations and add additional business / service lines while reducing operational costs
 Accurately charge the customers and hence generate revenues for the service providers
 Increase customer satisfaction by providing customer self service options and quicker accesses to their accounts. 
 Provide enhanced operational transparency to change the customer billing needs and requests
 Migrate customers quickly  to new or better plans, retaining customer loyalty

Thus implementing of a real-time, value-based and transaction-oriented rating and billing systems becomes necessary not only for supporting new services but also enable them to create new revenue streams via flexible convergent services targeted to suit varied market segments.