What if your shipment is suddenly expedited?
At a very high level - how do we get a shipping cost? While taking a dive in time, it seems that in the beginning there were predefined routes with fixed costs from origin to destination. But with growing needs of the customer things have changed. For example, some do not need the cargo as quick as others but would like a cost incentive, while there might be a segment that does not care about the cost but need a quick delivery. There are people who need a stretched time to bring in the shipment which in-turn needs a stretched cut-off period. There are numerous such needs which the shipping industry has beautifully catered to keep up with the "just in time" theme.
However we humans have no limits and so does the competition. I was thinking what else could be done in current situation where the requirement driven services are almost exhausted. Going by the basic human psychology that any reward, gift or opportunity that we get unexpected out of the blue gives us immense pleasure - makes me think the following:
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