March 10, 2014
In an earlier blog, I wrote about "engaging your end-users" in the transformational journey from start to finish. I explained that by doing so you would help to drive ownership and adoption among your end-user groups. In another earlier blog, I pleaded with you to stop clinging to outdated train-the-trainer and point and click application simulation based learning as these approaches have not kept paced with the speed of change and the ways end-users REALLY learn and want to consume learning content. In this blog, I am going to share with you a new method of learning I call "Persona-based Learning" that brings end-user engagement and adoption to a whole new level. Persona-based Learning is about putting the learner (end-user) at the center of the transformational journey through the use of real life business scenarios brought to life through short, engaging, high impact animated videos.