Do variety wishes of shoppers always corner the manufacturers?
Shoppers across the world, whether they are buying toys from roadside hawkers or investing in capital goods to be shipped from abroad, always look for variety! They cherish variety in products, variety in prices, variety in delivery of goods and of course variety in service. The customers always want that the choice should reside with them. In the wake of such variety-prone world, manufacturers are forced to adopt “variety” to a large extent to meet the market forces. But these manufacturers would not leave a chance to sneak in “variety” in certain other quarters to manage their efficiencies. The manufacturer is thus not just driven by variety, but also drives variety. The classical economic theory of supply and demand “match-point” being the price decider …… has to be rewritten. In today’s economy it is the driven-to-driver variety intersection which determines price of the manufactured products.
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