UX 2.0: Any User, Any Time, Any Channel
As web 2.0 matures and becomes pervasive across various business domains, some interesting and thought provoking ideas are emerging about what progression to Web 2.0 means for user experience design and usability engineering.
1. Web 2.0 will lead to the proliferation of Web applications and, consequently, intense competition. Well-designed tools for working with unstructured data will drive the average user's progress along the experience continuum. Consequently, user observation will be more critical than ever in the research process.
2. To create usable user experiences, design teams must be able to understand the context of use from any user, at any time, and through any channel. At the same time, the burden for participants and design teams must be eliminated, making it simple for users to share their true experiences. Design teams must be able to observe these experiences on-demand, either live or asynchronously. It is only in this way that the context of use will enable teams to create usable designs that drive users to realize the promise of Web 2.0.
