Can you direct me to E Commerce Street?
I was recently going through some old digital photos and came across the following I thought readers of this forum might get a kick out of:
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Designing the next generation customer experience in multi-channel retailing
July 19, 2008
July 03, 2008
One page check-out and perpetual shopping cart: an opportunity not to be missed!
Imagine a world where more than a third of the visitors of a store would start their shopping and fill their trolley and then, all of a sudden, leave the store with all these baskets lying on the floor. It looks more like science-fiction that anything else, but unfortunately for online retailers this is still the daily routine: according to a recent report from Jupiter Research only 64% of shopping carts filled on a site will result in a purchase!
June 23, 2008
Assortment & ranging in a multichannel context
Multichannel retailers are confronted with the challenge of assortment and ranging across their online and offline channels. What's the overlap between the merchandise mix offered online vs in the stores? There are signficant implications to the merchandising decisions because it affects the customer experience, synergy between what the consumer sees online and finds in the stores, the cross-channel capabilities that allow customers to buy merchandise online from store inventory etc. These are not easy decisions and affect issues that transcend people roles, responsibilities, metrics, business processes and technology integration.
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