1-800-Flowers blazing m-Commerce trail
Right about last week, I was reminded ones again by my wife that our one month marriage anniversary was fast approaching and I needed to do something “special”. I went to 1-800-Flowers.com app and ordered Tulips for same day delivery with lighting speed without ever leaving the app (of course this requires existing 1-800-Flowers.com account). You might think there is noting “special” about purchasing flowers, and having it delivered on the same day. You are right; there isn’t and my wife will agree with you. However, 1-800-Flowers' mobile site has made it so simple for forgetful husbands like me (if you are in the same boat, I suggest you give 1-800-Flowers.com app a chance available on iPhone, Blackberry and Android) that it seems “special”. The experience, app which is sleek and easy-to-use, begins with a practical list with colorful icons: Birthday, Get Well, Anniversary, Same day Delivery and more and ends with checkout in few touches. This magic happens on Didby's Mobile Commerce Suite. 1-800-Flowers.com understands that Mobile shoppers typically want to make a decision fast hence providing relevant no non-sense information is a key.
According to Internet retailer magazine, Mobile site had 295,000 (monthly average) unique visitors in 2008 with site response time of 6.10 seconds and site was scored “Excellent” in Consistency. 1-800-Flowers mobile site was also selected as one of the best m-commerce site from 156 m-commerce sites and apps.
This is all exciting and great however; my position with my wife hasn’t improved and am still looking for something “special”.
