Designing the next generation customer experience in multi-channel retailing

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November 11, 2009

SEO Vs marketing: Which is more important?

SEO (Search Engine Optimisation) is a necessity for retailers in today’s e-commerce market.  A customer should not be expected to know the URL for a retailer, they should be able to search for the product they are looking have the retailer’s URL returned for them. 

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September 02, 2008

Next Generation SEO trends

Before I write anything about Next Generation SEO trends, let me explain what I mean by next generation SEO. My idea of next generation SEO is something similar to a car in cruise mode or a plane in auto pilot mode where minimum intervention from driver or pilot is needed. Next Generation SEO is a self healing system which is enriched by numerous data sources and intelligence using which it will keep improving itself. Currently there are lot of analysis tasks which are required on continous basis to keep improving ranking of your web pages. Analysis tasks generally includes Seasonal keyword trends, Keyword research etc. for SEO optimization. Next geneartion SEO systems will be able to automate much of this and build a self improving SEO datamart.

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