Multi-Channel Commerce & Retailing

Government, people, and companies have been discussing and hearing a lot about going green. Everyone from President Obama to your local coffee store is talking about it. Broadly, there is an agreement on the need to do something but a lot of disagreements on what should be done, how it should be done, who should do it, and most importantly who pays for it. For instance, countries are asking others to do more in climate meets. In this entire debate, companies are caught in the middle with the question “Should we go green at all? If yes, what is the business case? Should we be proactive or reactive?”

 

To be able to answer these questions, I believe executives need to understand the four underlying key drivers for change. Depending on the applicability of the driver to their industry and business situation, the go/ no go would become clear. I also believe that each driver leads to different challenges, different groups driving change, different groups of internal resistance and hence a need for  different strategies to overcome resistance.

 

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Posted by Aditya Mittal at 06:50 AM | Permalink | Comments (1) | TrackBacks (0)