The insurance industry worldwide is undergoing a significant change accelerated by the financial meltdown and changing demographics of its customer base. In this blog, we will discuss the challenges, approaches and possible solutions to dealing with the transformation that the industry has unwittingly entered into.

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March 19, 2010

Business Analyst 2.0 and BAO - Business Analyst Office

The role of “business analyst” is getting more and more important as product/package companies are passing more control from IT to the hands of business users. Things like maintaining business rules, changing workflows or adding new fields on a screen - things that involved IT just few years back are now comfortably being done by business analysts. The toolset based products which can be changed via “configuration” through UI, rather than “customization” through code is helping the paradigm shift. The catch is very often it requires some IT skills like knowledge of XML or learning a scripting language which an ordinary business user (like an underwriter) may not be able to do. To make this happen a new set of “trained” business analysts are evolving who have good understanding of both business and IT. Let’s call them “Business Analyst 2.0”.

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January 27, 2010

Value selling – strategic benefits typically trump financial measures…but should the latter continue to be a laggard?

With most large insurance companies sitting on legacy IT assets that hinder flexibility to adapt to new business needs (such as cross-channel ops for customer service), it is critical to consider how their organization structures and decision making processes for IT investments can enable them to move quickly to steal a march on their competitors.

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December 24, 2009

Improving Producer Experience

For an insurance company both Policyholders and Agents/Producers are equally important to top-line and bottom-line growth.  Even in this day and age, Producers continue to play a vital role in bringing together carriers and end customers.  Insurers are well aware of the importance of satisfied Producers — captives independents and others — in driving new revenue as well as in providing a competitive edge in the marketplace.   

It is true that market-relevant products and attractive compensation will favorably influence a Producer’s decision to contract with a carrier.  However the ‘ease of doing business’ - be it for initial contracting and appointment, tracking continuing education credits or license expiry or other administrative activities like maintaining biographical information, banking details etc. - will be a deciding factor in continuing a mutually beneficial relationship with the carrier.

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December 15, 2009

Do you have a goal for reducing the % of non-discretionary spend?

I have been curious to ascertain the discretionary spend of insurers and I can see a shift in the response over the last few years. A few years ago, most companies would respond that, their discretionary spend is in the range of 20% to 25%. This is attributed mostly to the maintenance / support of the legacy insurance systems. Of late I am seeing an increasing trend of companies saying that they have improved this to 30% to 35%.  Most of the reduction in non-discretionary spend has come down either due to offshoring or through server consolidation & virtualization etc. However, very few companies can claim that they reduced due to better modernization of systems, processes & applications

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November 26, 2009

Sourcing Strategy to Optimize IT Spend

There has been a raging debate (on this blog as well as all major media outlets) on the right level of IT spending for carriers. While, generally speaking, the participants in this debate seem to be converging on the central theme of shifting to a ROI based prioritization and governance of IT spend, ruthless management of Total Cost will continue to be an imperative that impacts the ROI.

Most organizations have leveraged sourcing in some way or the other to optimize total costs. While sourcing is a strong lever, it is also important to assess the right sourcing strategy  in optimizing the total cost. Managed services models provide an excellent opportunity to manage cost structures while shifting to a variable cost model. Using managed sourcing in conjunction with other strategies (like Grid computing) can be very effective in managing total cost to address the variable demand.

We all know TC = FC + VC*Q. For the IT landscape Q (Production) is the same as demand for IT in an enterprise (both discretionary and non-discretionary). Functional areas that have potential significant variability in demand (or seasonality – for example processing claims in the hurricane season or a new product launch) can benefit from leveraging models that lower fixed cost (and allow to not plan infrastructure and systems for the peaks) and use variable but predictable (tied to business outcomes) costs.

Let’s take a look at a model for optimizing Total Cost

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November 18, 2009

What is the true discretionary spend in insurance companies?

I have written a couple of blogs on discretionary spend earlier.  Word discretionary spend is quite loosely used. You can rarely get the same response to a question on the % discretionary spend – when you ask 3 senior IT executives of the same organization. Some consider discretionary spend as anything outside of operations and support. Some include enhancements as discretionary. Some consider only new development / re-engineering spends as discretionary.  Some include new development / enhancements tied to regulatory compliance as discretionary.

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September 29, 2009

Immortality- disagreeable future for Insurance industry?


The noted futurist Ray Kurzweil continues to expound his vision of human immortality - though his 20-year timeframe for achieving it does not seem to have moved forward in the last 4 years. Given his commendable achievements and awards starting with his college days at MIT, his views continue to attract the attention of the world media with multiple reports in the past week.

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September 07, 2009

Realigning spend priorities for Insurance processes

In the Insurance Industry, product design, claims, distribution, customer acquisition and policy administration figures on the top of the list of Insurance specific core processes. However in the Insurance processes value chain, each process has different cost-structure. Moreover, the impact that process has on the creating differentiated competitive advantage for the organization varies for each process.

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August 04, 2009

Shared services across industries – for the benefit of Insurance industry

In an industry organization, 30-40% of processes and supporting infrastructure (technology, systems and human resources) are the same as any other organization in that industry. These processes are not a source of competitive advantage for any of these organizations. Insurance organizations are not the exception here. Moreover, if you look at the cost of these processes (including the underlying infrastructure of technology, systems and human resources), it becomes imperative for Insurance organizations to sharpen their focus on the 4 Ps for the source of differentiation – product, price, place (distribution) and promotion.

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August 03, 2009

Finally, thawing of the discretionary spend freeze?

After about 9 months of cutting spend on operations and scaling back on strategic programs, there seems to be a distinct change in mood over the last 2 months. The mood is still cautious and companies are being very selective about the programs they are investing.

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