CDH/UCM -Competitors, Yet same Vendor!!!
The market leader in database strongly focuses on Customer Data Hubs. Why? Oracle is going to use Customer Data hubs to increase its sales of Oracle CRM and ERP in SMB sectors. Read the blog to know more on the competitors in Customer Data Hubs in the market.
Today, enterprises need a single system of reference to consolidate the duplicate records lying in disparate systems to provide a global view of customer data. To facilitate this, Oracle provides out-of-the-box functionality to integrate with E-Business suite of Applications through its homegrown product - Oracle Customer Data Hub.
Oracle actually sells two products on customer Data hubs -Oracle CDH and Siebel UCM (Which is now Oracle UCM). But these products are positioned differently in the markets. Oracle CDH is mainly focused on manufacturing, hi-tech, Retail and Distribution industries whereas Siebel UCM is targeted for telecommunications, media, financial services and government. Enterprises implementing customer Data Hubs should evaluate these two products and choose from these based on their requirement.
If you look at the strengths of these products, both the products have the same vendor name behind it leading to impressive commitments from range of industries across various segments. Technically, Oracle CDH can be implemented as stand-alone along with PIM data hub in a single instance. Also, it has a very good party model as it leverages the underlying structure from Trading Community Architecture, can easily integrate with third party systems like Dun & Bradstreet for Content enrichment. The release 12 of Oracle CDH can easily integrate with Oracle Fusion Middleware, Oracle BPEL Process Manager as the Fusion MDM will be the key focus for customer data in the future.
Siebel UCM which is now called as Oracle UCM is the leader in Customer Data solution among these two products, though IBM's Info sphere is ranked the highest by Gartner.
UCM (Universal Customer Master) release8.0 has more capabilities than CDH in terms of Data extensibility model, Data quality features and its strong interfaces to various third party tools like Trillium etc.
On the weaker side, Oracle CDH and UCM are lacking in terms of dash boarding, reporting facilities, data steward facilities through web, registry-style implementations. Oracle plans to address these minor issues in future releases.
Happy Reading!
