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Recession and Oracle Business Intelligence

Recession appears to be all around us. In these difficult economic times companies generally tend to put off investments in Business Intelligence(BI). However it is in a downturn that resources such as technology and manpower are available at very competitive prices. When the economy rebounds, companies that were not able to take advantage of this will in all probability see that  resources are no longer available at the prices they were during the downturn or in some cases not available at all !

BI solutions which are kicked off now would most likely be up and running by the economy starts reviving, thereby generating returns on the investment right from day one. Companies will be well positioned to determine and meet the growing demand for their goods and services in a reviving economy through the predictive abilities offered by Business Intelligence.

BI products like Oracle BI Applications offer hundreds of pre-built industry/vertical specific dashboards & reports based on the standard analytics used in these industries and verticals. This enables organizations to start analyzing their performance based on industry standards as quickly as possible to optimize their business processes to reduce costs and maximize revenues. Oracle BI Applications is 'hot pluggable' on Oracle Applications which is used for Enterprise Resource Planning by many organizations. Another factor favoring BI investment is the shorter implementation cycles for BI products.

Two factors which make for any confident investment are: the timing of the investment as well as the degree to which the decision is a studied one. Both these factors are satisfied by investing in BI now !

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Comments

Oracle in fact is seeing strong traction in BI & EPM Area despite recession. As per Paul Thompson, Director, Alliances and Solutions Partner Programs, Oracle EMEA Alliances and Channels,
"Often in a recession, businesses need to make radical decisions, and perhaps surprisingly, the conditions force those decisions to be easier to make. If your back is against the wall, it is sometimes easier to nominate a big jump. BI and EPM technologies, for example, provide customers with extremely valuable extra reporting and analytics that are of practical help to them when planning important decisions about their business."

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